News

New MCP Server and Intelligence Tools automate negotiation, optimisation, and execution, advancing FreeWheel’s mission to modernise premium video transactions.

As a Salesforce-native solution, Revenue OS for Agentic Advertising combines Salesforce's reasoning engine with ADvendio's operational logic for intelligent action to fuel retail media growth.

The platform provides access to extensive data fields and custom views, allowing users to group, filter, visualise and drill down from campaign to creative level to optimise strategy.

The WARC Creative 100 celebrates the multi-award-winning campaigns and companies that are shaping the future of the marketing industry by using the power of creativity as a driver of differentiation and change.

New joint capabilities position Klaviyo and Shopify at the centre of global retail infrastructure, helping brands scale across markets with a unified data foundation.

The CoMP framework is intended to provide a foundation for a global information market that enables new revenue opportunities tied to AI usage, while supporting fair compensation for quality, timely content.

Decagon’s new outbound voice capability enables voice agents to proactively call customers, with voice models fine-tuned to handle the unique technical challenges of outbound calling.

Teradata Enterprise Vector Store unifies structured and unstructured data with agentic capabilities across hybrid environments, enabling rapid deployment of production-ready AI systems.

Built directly into Picsart's creative ecosystem, AI Playground eliminates subscription fragmentation by offering pay-per-generation credits with transparent pricing and seamless workflow integration.

Netflix continues to shore up its ad-tech offerings, which it calls the Ads Suite, through partnerships with players in the category that have more historic industry know-how and a deeper trove of data signals to draw on.