45 minutes agoWith Universal Ads, advertisers can now tap into that cultural relevance on TV, bringing creator-driven strategies from social media to the biggest screen in the home.
46 minutes agoWith Listrak Studio, marketers combine Figma’s design flexibility with Listrak’s email framework, validated across Outlook, Gmail and other major clients.
48 minutes agoMojo turns a strategy into a live campaign across channels, adapts to an organisation’s marketing behaviour, and continually improves performance.
a hour agoThe release marks the launch of MomentusMAX, the new platform that will house a growing suite of AI products, with MAX for Sales as its latest offering.
2 hours agoAs buyers delay contacting vendors until deep into their decision-making, the real constraint on personalisation isn't technology — it's trust.
a day agoBrand preference doesn’t disappear, but it splits into two audiences. The consumer still forms the preference. They decide which brands they trust enough to let an agent act for them, and that decision stays emotional and human, says Brian Kealey, Managing Director, APAC, Klaviyo.
2 days agoAs AI agents like Alexa for Shopping and Walmart's Sparky curate shortlists rather than search pages, brands need answer-engine optimisation to be seen.
2 days agoThe expanded partnership also contributes to Teads’ wider CTV offering, including Teads CTV Ensemble, its suite of HomeScreen and InStream solutions.
