4 hours agoSynthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.
7 hours agoNew MCP connection brings Xnurta data and intelligence into the AI assistants advertisers already use, with a roadmap from analysis to governed action.
7 hours agoCombined with OtterlyAI's AI search tracking, Agent Analytics turns two previously disconnected signals into one funnel, from crawled to cited.
7 hours agoThe new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.
7 hours agoWith Barometer's AI-powered contextual and risk-category classification, Basis gives advertisers granular ad placement control and measurement on brand-suitable podcasts.
3 days agoAs a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.
3 days agoEpochX connects registration, attendance, and engagement directly to Salesforce and HubSpot, giving marketers a clear view of the event-sourced pipeline.
