less than a minute agoGrowthLoop and EVERSANA are extending AI decisioning to biopharma marketing, using continuous experimentation to improve healthcare professional engagement.
3 minutes agoCriteo's global expansion into CTV advances its cross-channel strategy, helping advertisers connect with consumers from initial discovery through purchase and beyond.
4 minutes agoThe announcement by Conductor marks an evolution in how brands compete for share in AI-generated responses, setting a new standard for enterprise AEO measurement and action.
a day agoThe integration brings Adelaide’s AU metric, which predicts a placement’s likelihood of capturing attention and driving outcomes, directly into Teads Ad Manager (TAM).
a day agoAs Media Mix Modelling dominates the post-cookie narrative, Fairing CEO Matthew Bahr argues that predictive AI and pixel tracking still miss the most critical measurement signal: the customer’s own account of the purchase journey.
2 days agoIntelligence Pro connects causal inference models with planning tools to help marketers prove business impact and make faster decisions from increasingly complex data.
2 days agoSequel Agents help marketing teams plan programs, create content, understand their audience and act on engagement, so the value of each webinar extends well past the live broadcast.
2 days agoSalesforce will acquire Cresta to integrate its voice AI agents and conversation intelligence into Service Cloud, connecting customer conversations with service outcomes.
2 days agoPublicis Groupe has completed its acquisition of LiveRamp, combining its data collaboration platform with Epsilon’s identity capabilities to build an AI growth engine for clients.
