News

Half (48%) of consumers say they do not trust information provided by AI-powered customer service bots.

Thryv has incorporated AI-enhanced social media capabilities into Thryv Marketing Center.

With GrabAds’ RMN capabilities, Reckitt brands can precisely target high-value Grab consumers while tapping into Grab’s broader online-to-offline (O2O) ecosystem.

Marigold is now unifying its AI offerings under one umbrella, MAI, maximising investments and economies of scale, and applying learnings from over 40,000 customers.

In APAC, 68% of consumers will trust a brand’s communication, which includes verification badges.

Forter has also enhanced its portal to provide greater visibility into its risk decisions on transactions.

Authenticx’s Ava uses a powerful large language model (LLM) to interpret user questions and complete analysis of tasks or actions.

Nearly three quarters (71%) of market researchers agree that the majority of market research will be done using synthetic responses within 3 years.

Through adopting Yahoo Identity Solutions, publishers can easily monetise their ads for logged-in and non-logged-in audiences.

The platform also has AI-enhanced workflows that automate repetitive tasks to accelerate execution and boost collaboration.