39 minutes agoReturning users can distort campaign performance — repeated clicks from existing customers inflate click-through rates and other metrics.
24 hours agoMost growth teams assume a working acquisition playbook travels wherever the product goes. Reface's Stanislav Berkutov argues the tactics never survive the jump — only the systems behind them do.
a day agoThe connector reads live from ZoomInfo's GTM Context Graph rather than a point-in-time file, so the account and contact data inside ClickUp stays as current as the data inside ZoomInfo.
a day agoOnce MCP is connected, the assistant can work from the same data Nectar gathers through its official data partnerships with Meta, TikTok, Reddit, YouTube and X.
a day agoMessageGears enables AI-driven campaign creation, execution and personalisation directly from live warehouse data, with built-in governance and predictive intelligence.
a day agoNew measurement methodology by Intent IQ reveals significant accuracy gaps among identity providers and provides a transparent framework to independently evaluate results.
