18 hours agoIntelligence Pro connects causal inference models with planning tools to help marketers prove business impact and make faster decisions from increasingly complex data.
18 hours agoSequel Agents help marketing teams plan programs, create content, understand their audience and act on engagement, so the value of each webinar extends well past the live broadcast.
18 hours agoSalesforce will acquire Cresta to integrate its voice AI agents and conversation intelligence into Service Cloud, connecting customer conversations with service outcomes.
18 hours agoPublicis Groupe has completed its acquisition of LiveRamp, combining its data collaboration platform with Epsilon’s identity capabilities to build an AI growth engine for clients.
18 hours agoAI call screening can block consenting customers. In a test of 188,000 consumers, agentic AI connected far more often than traditional dialling.
2 days agoCustomers can now use verified ZoomInfo company, contact, intent, and Scoops data inside Snowflake CoWork, Cortex Agents, and their own warehouse pipelines.
2 days agoBuilt with Google Cloud and Gemini for Business, NIQ and Google commit to transforming AI-driven product discovery, availability, and measurement.
2 days agoREPLUG's Lorenzo Rossi on why app businesses may find their next major growth opportunity in repeat purchases, customer retention and the journeys they have already paid to create.
5 days agoThe index finds significant variation in AI-generated answers, highlighting the importance of authoritative sources and continuous measurement of brand visibility.
