News

Smartly’s integration with Amazon DSP unifies social and CTV campaigns, pairing intelligent creative with full-funnel activations and reporting across Amazon's premium streaming inventory.

The expansion empowers marketers to execute on their end-to-end marketing via agents — from audience building to measurement and media optimisation — with governed access to premium data, all from one central hub.

As industry standards like the IAB Tech Lab's Agentic Advertising Initiative and AdCP establish common systems, DS 1 will unlock new integrations and capabilities for clients - at no additional cost or effort.

The combination enables Criteo to support commerce-focused advertising across a wide range of categories and environments, including emerging discovery surfaces like conversational AI.

Together, these integrations make AirOps the connective layer for AI search optimisation, from research and creation through publishing, human review, and project tracking.

ServiceNow is bringing Moveworks' capabilities to the ServiceNow AI Platform and delivering immediate value to customers through ServiceNow EmployeeWorks, a conversational front door for the enterprise.

Wonderful's enterprise-grade AI agents will further leverage Deepdub's proprietary eTTS technology as part of its voice stack to deliver natural, emotionally-nuanced voice experiences across global markets.

The updated platform by Tagshop AI aims to democratise cinematic ad creation for organisations of all sizes, from startups and ecommerce brands to global agencies and content creators.

Siteimprove.ai now delivers natural-language analytics, multimodal AI for PDF and Image accessibility coverage, and Keyword Intelligence for search in the world of AEO.

The partnership between CMT and IPinfo underscores a growing industry recognition that trust in AdTech must be earned through measurable accuracy, not assumed through consensus.