News

New capability by StackAdapt helps advertisers plan, pace, and activate campaigns around live sports moments with greater transparency and control.

By connecting governed data, stronger analysis, and operational workflows more directly, Qlik and ServiceNow are helping their customers create a more practical path from enterprise intelligence to enterprise action.

Developed with Marketing Architects' sister company, Misfits & Machines, Mass Customizer lets brands customise TV creative at scale without reshoots, extended timelines, or added production costs.

Through its partnership with Adobe, utilising its AI and creative technologies, Tesco aims to accelerate the personal engagement and service it offers customers.

Together with Microsoft, Yobi is levelling the playing field for US enterprises by unlocking access to the scale of behavioural intelligence once reserved for the largest online advertising platforms.

Alongside Aurora AI, Khoros' reimagined community product, Iris AI, completes a system that covers community forums, brand care, social media management and customer service, all AI-native and all sharing context.

Video engagement signals now feed directly into Salesloft workflows, helping teams prioritise follow-up, focus on the right deals, and improve forecast accuracy.

Operating entirely on anonymous and aggregated behavioural signals, Azerion’s Personas are designed to deliver performance without compromise in an environment of growing consumer privacy expectations.

The launch introduces the Campaigns AI Agent, empowering teams to streamline campaign setup, scale production, and accelerate results.

The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by CPG purchase insights, enabling more precise planning and targeting across cross‑screen and DOOH campaigns.