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Ad EnGage Optimize gives brands and agencies the power to autonomously optimise frequency, creative rotation, audience targeting, and media planning in-flight.

With this acquisition, Aircall unifies the platform built to connect conversations with the sales systems teams already use.

By bringing Anthropic's Claude model into Tesseract's intelligence layer, the platform can now analyse the context, sentiment, and intent behind AI-generated brand mentions.

Sitecore’s acquisition of Scrunch enables marketers to shape brand visibility in AI search by combining insights from ‘answer engines’ with omnichannel content optimisation.

MoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.

Direct connections to TikTok, Google Drive, SingleStore, Azure, and Bynder extend MessageGears’ data-native, composable architecture.

The partnership accelerates InMobi Advertising’s broader Ad Experiences strategy, which packages inventory, targeting, and measurement into outcome-engineered solutions.

At the core of Sentiment Hub is Brandi AI’s proprietary scoring algorithm, which measures market-category ownership and AI-generated brand sentiment over time.

Built on Zoom’s system of action vision, ZoomMate connects live conversational context to agentic search, workflow execution, custom agents, and AI content creation.

NIKO empowers advertisers to create and launch campaigns in natural language, making programmatic advertising accessible and straightforward.