Gartner recently published The State of Marketing Budgets 2021, which reveals that budgets were almost cut in half, falling from 11 per cent in 2020 to 6.4 per cent in 2021. More predictably, CMOs reported shifting offline spend to digital channels, pure-play digital accounting for over 72 per cent of the total budget. Twenty –nine per […]
Working 9-to-5 just isn’t in the cards for the next generation of workers. Millennials and Gen Z want to live a different type of lifestyle — one where they fit their job into their life — not the other way around. The current gig economy accounts for nearly 36 per cent of all US workers. […]
ResponseCRM is now available with a dark mode feature, giving customers another viewing option when using the CRM at night. This capability, which is intended to reduce blue light exposure, is one of many new enhancements from ResponseCRM to improve the user experience, and it complements the recently released ResponseCRM free mobile apps for Apple […]
Venzee Technologies Inc., the artificial intelligence (AI) platform for product data, recently announced additional Mesh Connector activations for a client home improvement brand. “Activation of the two largest North American home improvement retailers for this new client reflects Venzee’s ability to convert its growing pipeline into tangible, SaaS-model revenue,” said John Sexton Abrams, CEO of […]
Tredence Inc. announced a partnership with Databricks, and they have jointly built the On-Shelf Availability Solution (OSA) accelerator that helps retailers and manufacturers solve out-of-stocks by combining Databricks’ data processing capabilities and Tredence’s expertise in AI/ML. Shoppers encounter an out-of-stock (OOS) as often as once in three shopping trips, according to IHL Group research. On-shelf […]
Platform9, a multi-cloud Kubernetes as a service, joined Intel’s Open Retail Initiative (ORI) and launched a new software-defined store solution. Designed to help retailers accelerate the rollout of store applications and improve digital experiences for consumers, Platform9’s new retail solution enables retailers to centrally manage store IT with a converged infrastructure stack. Platform9 Joins Intel […]
Nearly three-quarters of the world’s companies are struggling to calculate the ROI of their digital transformation spend, according to a survey of over 100 multinational C-suite executives conducted by global digital transformation specialist The Keenfolks. Titled Digital Gap2021, it shows that while majority of companies have accelerated digitally during the pandemic, many still face considerable […]
GlassHive, formally known as Honey CRM, announced a partnership with Marketopia, which brings a holistic offering to technology businesses of every size by combining the scalable sales and marketing platform of GlassHive with Marketopia’s unique knowledge and award-winning marketing services. “We are excited about this new opportunity,” said Rafael Sanguily, Vice President of Strategic Alliances […]
Missinglettr, a social marketing automation company recently launched a new feature within its social media marketing platform called Curate. With Curate, social media marketers can save hundreds of hours manually curating content for their social media posts with an easy-to-set-up and done-for-you content-curating solution. Also Read: Brands, Raise Your Social Game In addition to that, […]
As eCommerce brands prepare their marketing promotions for the 2021 holiday season, a new report suggests they should use web push messages as part of their mix to drive greater sales. Omnisend’s research discloses that the average conversion rate for web push messages—which appear when a browser is open on any type of device—is 35.7 […]
