MySize Inc, the developer and creator of smartphone measurement solutions, recently announced its Sizing Trends feature for eCommerce retailers who implement the MySize solution on their sites and apps. The Sizing Trends feature provides unparalleled visibility into shifts in sizing among their brand’s customers and across the industry, giving retailers the opportunity to adjust their size […]
TrustRadius, a customer review platform for business technology, recently announced the launch of a seamless data integration with 6sense, the Account Engagement Platform. 6sense customers can now access downstream intent data from TrustRadius directly within the 6sense platform to reach in-market audiences creating better customer experiences. “Serious buyers use TrustRadius to make purchase decisions. Their behaviour translates […]
Syte, the Product Discovery Platform for retail, recently announced a strategic partnership with intelligent content provider Movable Ink, enabling brands and retailers to optimise their email marketing with hyper-personalised, dynamic displays ahead of the 2021 holiday shopping season. The partnership gives retailers the ability to combine the power of visual AI and hyper-personalisation technology to auto-generate […]
BrandMaker, a innovator in Marketing Operations and Marketing Resource Management (MRM) software solutions, recently announced that it has acquired Hive9, a Marketing Planning, Budgeting and Performance Management SaaS solution. Hive9 further strengthens the combined capabilities of BrandMaker and Allocadia, which announced they had joined forces in July. Its differentiated capabilities enable the combined companies to […]
Air France-KLM recently announced the appointment of Sylvain Mathias as the new Regional Commercial Director Middle East, based at the company’s regional headquarters in Dubai Airport Free Zone, United Arab Emirates. Sylvain Mathias has taken over this role from Wilson Tauro who moved with the company to South Africa as the new Country Manager. In […]
From its strategic location at global crossroads and strong financial reserves and sovereign wealth funds to investment in major development and infrastructure projects, the UAE has been able to create a modern, dynamic and diverse economy in only 50 years. The UAE ranked first regionally and 9th globally in the Global Competitiveness Report 2021 issued by […]
Wunderkind, a consumer engagement platform that scales one-to-one messages for top brands, recently announced its partnership with Salesforce, enhancing Salesforce Marketing Cloud’s data-sharing through a direct integration with Journey Builder. The strategic integration will help brands better identify when consumers land on their website, increase volume of triggered emails, and allow brands to prioritise their […]
3M MEA recently announced that Laszlo Svinger, Vice President & Managing Director of 3M Middle East & Africa, has been elected as the Board Member of the American Chamber of Commerce (AmCham) Dubai for 2021. The AmCham Board of Directors selected Laszlo Svinger as a member of the Board of Directors to replace Robert Nichols, […]
Global customer engagement and mobile messaging provider MessageMedia recently announced the launch of SMS for ActiveCampaign, its latest integration app with the leader in customer experience automation. The direct integration of MessageMedia into ActiveCampaign will allow more than 150,000 businesses to improve communication and overall customer engagement with the power of text messaging. This includes […]
Customer Data Platform Zeotap has announced an $11m extension to its Series C round. The extension follows the company raising $42m in July 2020, which was followed by an initial extension of $18.5m in November from SignalFire’s Breakout Fund. This new extension takes place to enable new investors such as Liberty Global Ventures to come on board, following oversubscription to […]
