Epson has recently announced the appointment of Natalie Harrison as head of marketing services for the Middle East and Africa (MEA) region. In this role, she will be responsible for the strategic planning, implementation, and forecasting of regional and local marketing initiatives that align with Epson’s business objectives. Harrison joined Epson in October 2018 as […]
Clicklease, a fintech company providing payment solutions in the commercial equipment space, recently announced it has closed $63 million in Series A funding led by Sandlot Partners. “We are absolutely thrilled that Sandlot has decided to invest in Clicklease,” said Bart Longson, founder and CEO of Clicklease. “These funds will allow us to accelerate our investment in our […]
The UAE is set to lead the world in the market for fifth-generation (5G) telecom services, with the majority of the consumers showing a huge appetite for wireless technology, according to the latest research report by YouGov, International Telco Report 2021. The market research firm found that 54 per cent of UAE consumers are willing […]
Beijing-based ByteDance, the owner of TikTok, has acquired a startup Pico to expand its business into virtual reality (VR), CNBC reported. The transaction will enable ByteDance to enter the emerging VR field by benefitting from Pico’s software and hardware technologies and the expertise of the team. Also Read: What Will Facebook’s Metaverse Look Like? During […]
Videommerce officially unveiled its SaaS platform dedicated to helping startups, entrepreneurs, and SMBs build interactive relationships with their customers using dynamic, clickable videos that grab attention and deliver content for exciting, personalised, and fully customisable experiences. Videommerce’s software allows users to upload Google Slides and build attention-grabbing presentations through a series of drag-and-drop scene layers, […]
Rapidus announced a strategic digital partnership with app designer Zapiet to integrate increased functionality and versatility into local delivery options provided to Shopify customers. Integration with Zapiet allows Rapidus to offer advanced tools and options related to inventory, warehousing, and scheduling, in addition to providing up to 30 per cent cheaper rates by booking local […]
The key to influencer marketing, which is now an essential marketing strategy, is “low cost and high efficiency”. However, given the environmental nature of influencer marketing using SNS accounts that anyone can easily access, a problem of fake accounts and inactive accounts has been pointed out as its loophole and shortcoming amid its rapid growth. […]
Many organisations are shifting to hybrid events to increase engagement and audience insights across physical and virtual attendees. To help customers deliver immersive digital-first, hybrid experiences, ON24 introduced Hybrid Mode in ON24 Webcast Elite. Many recognised brands use ON24 Webcast Elite to create and deliver engaging live, simulive, and on-demand webinars. With Hybrid Mode now […]
Yext, the AI Search Company, announced the general availability of its Summer ‘21 Release, which is underpinned by Yext’s new “Phoenix” search algorithm update. In addition to features powered by Phoenix like dynamic reranking, the release introduces revamped test search and experience training, as well as a reimagining of Yext’s data connector and app frameworks […]
Digital-first retailers are emerging from the pandemic in a greater position of strength compared to incumbent retailers (those who started in stores, catalogues or wholesale before adding eCommerce) — even as people begin to resume their pre-pandemic ways of life. According to a recent survey of more than 100 retailers by CommerceNext and sponsored by […]
