Integral Ad Science announced a new partnership with The Global Disinformation Index (GDI), making IAS the first ad verification company to help marketers avoid misinformation content based on GDI’s standards. Building on IAS’s expertise in brand safety and suitability, this partnership further protects brands from running ads on sites that GDI has identified for misinformation. […]
Mark Zuckerberg doesn’t just want you logging in to his company’s products. He wants you living, working and even exercising inside them. That’s the very high-level idea behind the ‘metaverse,’ a vision for the future of Facebook Inc. and the entire internet that Zuckerberg started pushing aggressively in the past week. “In the coming years, […]
Snapchat is adding more to its location-sharing feature, Snap Map, with a feature it calls My Places. The new feature lets Snapchatters discover popular locations and save their favourite places to revisit later. They can also see where they’ve been with the “Visited” tab. It also lets you see where others are in your area […]
Middle East-based ride-sharing technology startup Swvl Inc. is nearing a deal to go public via a merger with a special-purpose acquisition company, according to people familiar with the matter. Dubai-based Swvl plans to merge with Queen’s Gambit Growth Capital in a deal that values the company at roughly $1.5 billion, the people said. Swvl was […]
GamesBandy received a $40,000 grant from Taqadam, a MENA startup accelerator helping innovators push the boundaries of what is possible for their gamer marketplace platform. Taqadam will also spend six months guiding and developing the company through mentorship, zero-equity funding, and training. The grant comes just a couple of months after GamesBandy received seed funding […]
McDonald’s Corp. is bringing its digital, data analytics, marketing, restaurant development and operations segments into one unit as it focuses on driving growth through its global app and new MyMcDonald’s Rewards program, the company said. The company rolled out MyMcDonald’s Rewards as fast-food chains have raced to launch loyalty programs to spur sales, reach younger […]
Hivestack has announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of digital advertising. The partnership will see The Trade Desk (via their platform Solimar) and Hivestack combine their world-leading technologies to launch multiple programmatic DOOH, and other cross channel media campaigns, on a global scale. “I couldn’t […]
The Covid-19 pandemic initially resulted in a downturn for influencer marketing, as brands and agencies suspended campaigns and sponsorship deals. However, the industry has adapted well over the past year, and many brands are now upping spend in the category as a result. Influencers are usually compensated by brands for the content they deliver either […]
The Qatar National Tourism Council (QNTC) partners with HeraSoft and VIAFONE to implement the first incorruptible solution for the largest mall sweepstakes in the world. The sweepstakes chat application, sponsored by QNTC, successfully launched its pilot at the Doha City Raffle, which live streamed on YouTube on April 9th. As part of the Shop Qatar […]
A globally-renowned, innovative retail festival will make its debut in the Middle East this December, launching in Abu Dhabi as a prelude to Abu Dhabi Winter Shopping Season, bringing with it a melting pot of creative offerings, progressive ideas and ‘future’ experiences from across the business and entertainment spectrum. FUTR World, a collaboration between Retail […]
