Facebook’s testing another way to provide more context on paid promotions, this time via a horizontal scrolling display of additional information below the ad image display. Some users are now seeing additional advertiser info – like business location, user check-ins and Page followers – below the ad visual. That could be particularly beneficial in weeding […]
Snap Inc. recently appointed Zadi Hobeika as its new Product Marketing Lead in MENA, focusing on performance advertising solutions. The new appointment comes in line with Snap’s continued investment in the region to scale its digital advertising solutions and ensure that brands effectively connect with its 75 million engaged, creative and diverse users in the […]
DeepIntent, the healthcare marketing technology company built to influence patient health and business outcomes, announced the launch of its Audience Marketplace to offer clients a more diverse data ecosystem of audience segments for greater flexibility to plan and activate campaigns. Cookieless by design, Audience Marketplace is the industry’s first healthcare-specific data marketplace composed of ready-to-activate […]
Consumer Fusion, announced the launch of its N.E.W. (Negative Evaluation Widget) AI Reputation Management Tool, which helps businesses identify illegitimate reviews and predict the likelihood of their removal. “We’re thrilled to present this exciting new feature representing the future of reputation management,” said Brigitte Rubidoux, Director of Marketing and Product for Consumer Fusion. “The tool […]
STC, enabling digital transformation in Kuwait, announced the launch of its new initiative Weyak, which focuses on enabling the digital transformation journey and supporting SMEs and local start-ups. The concept behind the initiative stems from the commitment stc upholds to the local economy in backing and supporting companies in their gradual return to normalcy. Through […]
The food and grocery delivery application talabat has recently announced the expansion of its outsourcing services in Egypt with a regional customer service centre located in Cairo. This expansion will allow talabat to enhance its cutting-edge services to its seven current markets. The centre controls all operations related to our business’ ecosystem which is constituted […]
Renowned luxury holding company Kane & Ashley has announced the launch of ‘Le Éleur’, its exclusive online retail portal for individuals seeking out the finer things in life. This foray into the world of eCommerce is a natural extension to the mission of Kane & Ashley and its sister companies, Mavroki, K&A, and Eval, of […]
Emplifi, announced the acquisition of Go Instore. Go Instore enables live commerce by connecting online customers with in-store product experts using immersive HD live video. Their leading-edge video technology provides brands with a new channel via which they can engage with and serve their customers, strengthening Emplifi’s omnichannel approach – meeting customers, wherever they are. […]
BuzzGuru, the global influencer marketing platform, recently announced the launch of the discovery and competitive intelligence platform for influencer marketers to scale their customer acquisition efforts via YouTube, TikTok and Twitch. The platform empowers marketers with the tools to search for perfectly aligned content creators within a database of more than 20 million influencers, analyse […]
Moving Minds, a global marketing agency, recently announced the launch of ‘Growth as a Managed Service,’ a more agile, outsourced model for CEOs and CMOs to deploy multi-channel marketing and growth initiatives. The new AI-powered offering provides companies with the ability to rapidly access the marketing talent needed to support high rates of growth and […]
