From professional profiles to joining the NFT bandwagon, Twitter is hoarding news headlines with their recent announcements. Professional Profiles is a new tool on Twitter that enables businesses, publishers, developers, and creators to have a unique and clearly defined presence on the platform. With the profile, one can add legitimacy to their business’ presence on […]
With a wide assortment of NFTs gradually infiltrating all social media apps, several platforms are now looking to lean into the trend, either by facilitating NFT display, or by creating their own digital artworks for sharing within their communities. And now, TikTok is taking another approach to the digital art trend, with the launch of […]
Online spending is rising, with over 2 billion people buying products or services online. Frost & Sullivan found that eCommerce in the United States (US) is projected to reach $700 billion by 2023. The risk of fraudulent activities in eCommerce propels merchants to seek fraud prevention strategies in-house or in collaboration with external parties. These […]
ActionIQ, introduced a B2B edition of its platform. As B2B buyers increasingly act like B2C consumers — expecting digital-first, self-service options and the ability to interact across many channels — the ActionIQ B2B CDP allows B2B companies to create superior customer experiences for their prospects and customers. The ActionIQ B2B CDP leverages all known and […]
WPP and Snap have announced a global partnership called The AR Lab to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR). With a particular focus on eCommerce, the partnership combines Snap’s AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, allowing WPP clients to better connect with […]
Mobile marketing analytics platform Adjust announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with six billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. […]
Spotify has launched its first global brand campaign for Spotify Advertising. The B2B campaign, All Ears on You, rolled out this week around the world. Created in partnership with FCB New York, the creative shows advertisers what it means to reach a “fully immersed audience”. The message is backed by findings from a study Spotify […]
Indico Data announced the general availability of the Indico Unstructured Data Platform, the industry’s first solution to automate, analyse, and apply previously unreachable unstructured data into mission critical enterprise workflows. Delivered as a service in the private cloud, or hosted by Indico, the platform is easy to deploy, and delivers business value in days, not […]
Fast, the world’s fastest online checkout experience, announced at CommerceNext 2021 the launch of headless checkout to enable one-click purchasing virtually anywhere, including in-person events, online articles, display ads and connected TVs. The capability – live on sites run by leading publishers like Apartment Therapy, and The Kitchn as well as AMALIE Arena lets consumers […]
Evolv AI (evolv.ai), a customer experience (CX) optimisation and personalisation company, announced Flows which visualises digital experiences. For clients using the Evolv AI Experience Platform to experiment and optimise their CX, Flows provides a new level of data insight into customer journeys enabling them to clearly visualise where friction is caused by a specific element […]
