Nielsen announced that it is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms. “By combining our streaming solutions under one banner, Nielsen is providing the industry with a single destination to understand streaming audiences and how they are engaging with content, allowing […]
Infosys, in partnership with the ATP Tour, have launched a suite of exciting match stats and analysis tools designed to bring fans, coaches and media closer to the action of men’s professional tennis. Fans will be able to level-up their experience of ATP Tour matches by layering on statistical insights from across more than 60 […]
Pinterest will roll out new features for brands to promote products and ideas to users, in an effort to grow online shopping on its platform. Brands can now upload their product catalogues and Pinterest will automatically pull items into a slideshow advertisement that will be tailored to users based on their interests, the company said. […]
6sense, the market leading account engagement platform, announced the acquisition of Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Following the company’s recent acquisition of Fortella and 114 per cent year-over-year revenue growth, the acquisition of Slintel reaffirms 6sense’s commitment to leading the RevTech RevolutionTM by […]
Reveal Mobile, the results-driven geofencing marketing company, announced that the company has acquired Mira, an out of home (OOH) focused location intelligence company based in New York City. Reveal Mobile also announced Lyft, Inc. (LYFT) has become the first new customer of the expanded company. Lyft plans to use Reveal Mobile and Mira technology to […]
Commvault, a recognised global enterprise software leader in the management of data across cloud and on-premise environments, has appointed Lena Halbourian as Senior Head of Marketing Middle East, Turkey & Africa (META). Lena will be based in Dubai and work with Commvault’s senior leadership team across the META region. Lena brings more than 16 years […]
Digital experience platform Sitecore announces Sitecore Experience Manager Cloud – the first entirely cloud-native CMS offering the design flexibility, integration-friendliness, and authoring experience for business users to create and deliver personalised digital experiences. With this new addition to the Sitecore Digital Experience Platform (DXP), Sitecore offers the first SaaS offering of its kind that reimagines […]
Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, has launched insightIQ, a visualisation platform that helps brands develop a crystal clear picture of media performance data and business growth. This is a key addition to Bluewater’s IQsuite, a […]
The account-based prospecting SaaS platform LeadIQ announced that it has raised a $30 million Series B round led by global venture capital firm Cathay Innovation with participation from Eight Roads Ventures, Alumni Ventures, LAUNCH Fund, Draper Associates, Fresco Capital and Strong Ventures. This investment brings the total capital raised to $42 million. The new financing […]
Quality healthcare outcomes largely depend on patient adherence to recommended treatment regimens. Even more so when treating patients with chronic and complex conditions. Data from Clalit, Israel’s largest HMO, shows that approximately 50 per cent of its chronic patients do not adhere to their recommended medical treatment, thus hindering care outcomes. A collaboration between Clalit […]
