Sitecore the global leader in digital experience management software, recently announced that 89 per cent of customers in the UAE, and 91 per cent of customers in the Middle East and North Africa, have become digital converts since the pandemic and want to keep buying everything online. The research, conducted by YouGov MENA, surveyed more […]
Conversational ad tech firm, Cavai has raised £6.5 million in funding from a range of prominent investors, including Norway’s Investinor and Idekapital, and ad tech industry specialist FirstPartyCapital. It will use the funds to bolster its offering in existing markets, develop its product portfolio, and expand in the US as it gets IPO-ready. As the company continues […]
Epsilon, an outcome-based marketing company, recently announced the appointment of Saira Mehdi as the Sales Director for the Middle East & Africa (MEA) region. Saira will own the mandate for top line revenue growth, drive new business opportunities for Epsilon’s products and solutions and grow the company’s client base in the region. She will also […]
MessageGears, the customer marketing software company, announces the results of a survey on Customer Data Platforms (CDPs). The big takeaway from the survey, which was managed by independent research firm PureSpectrum, is that marketers believe there is confusion in the marketplace about CDPs – and most feel that vendors are to blame for the confusion. […]
Facebook recently announced that they will enable users to create and share Instagram Reels within the main Facebook app. In an attempt to halt TikTok’s momentum, Facebook has been testing Reels creation and sharing within Facebook over the past few months, which has also included an experiment with a new Stories/Reels/Rooms feed at the top of user feeds. […]
Red Seer Consulting recently published their research on MENA’s digital media environment. Following an era of Facebook and Youtube, and more recently the image phase in the form of Instagram and SnapChat, the strategic research consultancy experts deem short-form video content to be the next big thing. Last year, online users increased their time spent […]
KPMG and BrandsEye recently published a report that revealed that banks in the UAE have struggled to manage the sudden and widespread shift to online customer service over the last year. BrandsEye is a London-based specialist in social data and market insights. Teaming up with accounting and advisory firm KPMG, the two firms analysed over 40,000 […]
Marin Software, a digital marketing software provider for performance-driven advertisers and agencies, recently announced an integration with Criteo‘s Commerce Media Platform. The integration will allow brands to easily manage and optimise both Criteo Marketing Solution and Retail Media campaigns—from display advertisements on the open web to promoted products on leading retailer websites—all within the MarinOne platform. […]
invygo, a Middle East’s car subscription service, recently announced that it has raised $1.9 million (SAR7.12 million) from new and existing investors. The pre-series A round included participation from Signal Peak Ventures, JS Group, Wealth Well and once again from Knollwood Investment Advisory. This round also had participation from Saudi Arabia’s Dr. Faisal Al Kadi, […]
TrueData announces official support for Unified ID 2.0 within its Digital Identity Resolution Platform, allowing customers to connect unique Unified ID 2’s with mobile ad IDs, e-mails, household IPs and other digital identifiers. This connection helps users future-proof their addressability needs by further enabling data connections and precision. Unified ID 2.0 is a new common currency […]
