WPP and Snap have announced a global partnership called The AR Lab to help brands build and deliver immersive experiences for consumers using Augmented Reality (AR). With a particular focus on eCommerce, the partnership combines Snap’s AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, allowing WPP clients to better connect with […]
Mobile marketing analytics platform Adjust announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analysed over 270 advertising networks with six billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals. […]
Spotify has launched its first global brand campaign for Spotify Advertising. The B2B campaign, All Ears on You, rolled out this week around the world. Created in partnership with FCB New York, the creative shows advertisers what it means to reach a “fully immersed audience”. The message is backed by findings from a study Spotify […]
Indico Data announced the general availability of the Indico Unstructured Data Platform, the industry’s first solution to automate, analyse, and apply previously unreachable unstructured data into mission critical enterprise workflows. Delivered as a service in the private cloud, or hosted by Indico, the platform is easy to deploy, and delivers business value in days, not […]
Fast, the world’s fastest online checkout experience, announced at CommerceNext 2021 the launch of headless checkout to enable one-click purchasing virtually anywhere, including in-person events, online articles, display ads and connected TVs. The capability – live on sites run by leading publishers like Apartment Therapy, and The Kitchn as well as AMALIE Arena lets consumers […]
Evolv AI (evolv.ai), a customer experience (CX) optimisation and personalisation company, announced Flows which visualises digital experiences. For clients using the Evolv AI Experience Platform to experiment and optimise their CX, Flows provides a new level of data insight into customer journeys enabling them to clearly visualise where friction is caused by a specific element […]
AirTerra is an innovative logistics company with the capability to deliver packages more quickly, with greater reliability and at lower cost for brands and retailers. According to AirTerra’s leadership team – a group of experienced supply chain industry veterans – the company delivers parcel carrier diversity with a simplified model to provide capacity and flexibility […]
Kenneth Cole has moved its online store to Nogin’s Commerce-as-a-Service (CaaS) platform, enabling the iconic brand to deliver best-in-class eCommerce to its customers, as well as increase sales, profits and conversion rates, and execute R&D upgrades in real-time. “Like so many other brands, Kenneth Cole was caught between extremely expensive and inflexible legacy enterprise software on the one hand, and […]
The Chief Marketing Officer (CMO) Council in collaboration with Deloitte Digital, the experience consultancy, published a new report, Data-Driven Decisioning Powers CX Forward. The new report details the challenges and best practices for defining and progressing toward an ideal customer experience (CX). The insights are based on two surveys of over 300 marketing leaders across […]
Varjo, a leader in professional-grade VR/XR hardware and software, announced the start of sales and shipments of its virtual reality and mixed reality devices – the VR-3 and XR-3 – to the United Arab Emirates (UAE). Suitable for any immersive workflow, Varjo headsets feature industry-leading resolution and technology needed to develop photorealistic, true-to-life VR/AR/XR experiences. […]
