Multiply Group, a subsidiary of Abu Dhabi-listed International Holdings Company (IHC), has taken full ownership of UAE marketing and communications firm Viola Communications, as it continues to expand rapidly and broaden its service offering in the strategic and digital marketing sector. Syed Basar Shueb, CEO & Managing Director and Board Member of IHC said, “IHC […]
Snap Inc said it is launching a studio to help brands create augmented reality advertising and experiences, part of a move to popularise the use of technology that can overlay computer-generated images onto a person’s view of the real world. The owner of photo messaging app Snapchat first became popular with young users for its […]
Fielo announced the acquisition of Gage Marketing Group. While Fielo has long been the leader in the Salesforce-native market, Gage’s incentive, distributed marketing, and eLearning solutions will enable Fielo to expand its market to serve customers with heterogeneous and non-Salesforce data architectures. Gage’s REWARD and EDUCATE products will complement Fielo’s loyalty/incentive program management and eLearning […]
Consumer confidence rose to 153 points in the third quarter of 2021, up two points from the previous quarter and 21 points more than during the same period last year, according to the Department of Economic Development’s latest Consumer Confidence Index report. The index is conducted quarterly to gauge consumers’ spending habits and their perceptions […]
TechBehemoths performed a survey among 310 IT companies recently. The report “How IT Companies Use Social Media” revealed insights about social media channels and how IT companies use these platforms to promote themselves. The poll of respondents was randomly selected from a total of 56.000 companies the platform hosts, and it turned out that most […]
Building the Metaverse: The social network isn’t the only one working on the metaverse, and Facebook acknowledged that no single company will own and operate it. In August, Mark Zuckerberg discussed a high-level view behind the ‘metaverse,’ a vision for the future of Facebook Inc in a news announcement. “In the coming years, I expect […]
You may already know that Tripwire Configuration Manager can audit your cloud service provider accounts like AWS, Azure, and Google Cloud Platform, but did you know it also has capabilities to monitor other cloud based software services such as Salesforce? Salesforce is a customer relationship management (CRM) service that could lead to unintended risks if […]
Channel Bakers announced it has partnered with Skai to expand the agency’s suite of eCommerce solutions. Agency CEO and Founder Joshua Kreitzer said the Skai partnership enables Channel Bakers to apply its unique approach to position clients on emerging online retail platforms such as Instacart, Walmart, and Target, along with access to the Criteo and […]
Microsoft Clarity integration with Microsoft Advertising is now available to users as part of a pilot program, and most existing Universal Event Tracking (UET) tags will be updated to the combined system in November. Clarity is designed to provide advertisers a deeper understanding of landing page engagement and post-click behavior. It tracks clicks, scrolls, and […]
PropFuel’s newest feature, the Conversational Inbox, is live in the conversational engagement platform. This brand-new concept allows association staff to have ongoing communication with individual members after an initial member response to a campaign. With the Conversational Inbox, an outbound email to members is simply the start of a potential personal, two-way conversation. When a […]
