The key to influencer marketing, which is now an essential marketing strategy, is “low cost and high efficiency”. However, given the environmental nature of influencer marketing using SNS accounts that anyone can easily access, a problem of fake accounts and inactive accounts has been pointed out as its loophole and shortcoming amid its rapid growth. […]
Many organisations are shifting to hybrid events to increase engagement and audience insights across physical and virtual attendees. To help customers deliver immersive digital-first, hybrid experiences, ON24 introduced Hybrid Mode in ON24 Webcast Elite. Many recognised brands use ON24 Webcast Elite to create and deliver engaging live, simulive, and on-demand webinars. With Hybrid Mode now […]
Yext, the AI Search Company, announced the general availability of its Summer ‘21 Release, which is underpinned by Yext’s new “Phoenix” search algorithm update. In addition to features powered by Phoenix like dynamic reranking, the release introduces revamped test search and experience training, as well as a reimagining of Yext’s data connector and app frameworks […]
Digital-first retailers are emerging from the pandemic in a greater position of strength compared to incumbent retailers (those who started in stores, catalogues or wholesale before adding eCommerce) — even as people begin to resume their pre-pandemic ways of life. According to a recent survey of more than 100 retailers by CommerceNext and sponsored by […]
Creatio, a global software company that provides a leading no-code/low-code platform for process management and CRM, announced its partnership with PeraNet. One of the leading solutions and consultancy services companies in Turkey joins forces with Creatio to provide organisations in the region with a cutting-edge solution that empowers any employee to automate business ideas in […]
Zendesk recently announced that it has acquired Cleverly.ai, a Lisbon, Portugal-based platform that finds answers to customer’s questions by creating a knowledge layer on top of apps. Zendesk says it will integrate Cleverly’s technology across its existing products, enabling teams to automate more processes while keeping up with customer demand. With conversation volume increasing by more than 20 per […]
Veego Software recently announced the closing of its $13 million Series A financing round led by Magenta Venture Partners, a venture capital firm focused on early-stage Israeli startups in the artificial intelligence (AI), IoT, and enterprise software domains. The round also includes continued support from existing investors, State of Mind Ventures (SOMV), Robert Bosch Venture […]
#paid, a creator marketing platform that connects brands with content creators, announced that it has secured $15 million in Series B funding. Sands Capital, a long-term investor in innovative businesses globally, led the round with a $9 million investment. Ascential (who own Cannes Lions), Vanedge, and BDC Capital participated in this round and eCommerce experts Arati […]
Canada’s eCommerce giant Shopify Inc. is partnering with TikTok to work on a feature that would let shoppers buy directly from the social media app. Shopify merchants who have a TikTok business account would soon be able to add a shopping tab to their profiles for the first time ever, the company said in a blog post. The pilot version […]
Salsify, the Commerce Experience Management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, recently announced a new connector with Adobe Commerce and Magento Open Source to help brands accelerate direct to consumer (D2C) sales using purpose-built Product Information Management (PIM) capabilities. Using Salsify’s ProductXM solution, brands can now use […]
