PepsiCo has announced the launch of its first MENA edition of the Greenhouse Accelerator program, active globally since 2017. The program was launched in partnership with the UAE Ministry of Climate Change and Environment (MOCCAE) at a ceremony that drew the participation of high-ranking government officials, including HE Mariam bint Mohammed Almheiri, UAE Minister of […]
Nike announced that it is partnering with Roblox to create a virtual world called Nikeland on Roblox’s online gaming platform. The virtual world includes Nike buildings, fields and arenas for players to compete in various mini-games, ranging from tag and dodgeball to “The Floor Is Lava.” It’s modeled after the company’s real-life headquarters. Nikeland will be free (for now). […]
Zeotap, the next-gen Customer Data Platform (CDP), recently announced its availability on Google Cloud Marketplace. The new partnership means that Google Cloud customers can now offset their Zeotap platform subscription costs against their Google Cloud spending commitments, meaning that they can onboard Zeotap at no additional cost to their budget. Google Cloud Marketplace offers vetted […]
Medium recently announced its acquisition of audio-based learning platform Knowable. The platform features podcast-like courses from experts including Reddit co-founder Alexis Ohanian, NASA astronaut Scott Kelly and food journalist Mark Bittman. Knowable will help Medium cater to people seeking audio education. Warren Shaeffer, co-founder of Knowable, will join Medium as the vice president of Audio, […]
Zeta, a data-driven marketing technology company announced a partnership with Snowflake, the data cloud company, and the launch of two cutting-edge products. With Zeta Connect, powered by Snowflake, enterprises can integrate their Snowflake instance with the Zeta CDP+ in a matter of hours. This integration eliminates layers of complexity and accelerates the launch of a data-driven marketing […]
Vaimo, a full-service global omnichannel agency announced an official partnership with commercetools. With rapid changes in digital commerce, Vaimo initiated this partnership to fulfil the requirements of merchants who have chosen a headless commerce architecture. This new partnership gives merchants the chance to meet customer needs—across all channels and touch-points—throughout their entire shopping journey. In response […]
Integrating NICE’s AI-powered CXone with Google Cloud’s CCAI applications makes human agents, voice bots, and chatbots effective. NICE announced it collaborates with Google Cloud to address the growing demand for more effective and automated customer self-service systems integrated with traditional contact centres. NICE is integrating its cloud-based, AI-powered CXone customer experience platform – used by […]
HyperSpace, a company building the world’s first blockchain-enabled and Extended Reality (XR) native physical attractions, has raised $11 million in equity and development seed funding. The company aims to use the investment to create immersive entertainment attractions for a social media and metaverse generation. Led by Introsight and Dubai financier Mohammed Afkhami, the funding is […]
Project Verte, a supply chain platform, announced the launch of B2B sustainable fulfilment solutions in partnership with Manifest Commerce. Manifest enables retailers to run high-powered, omnichannel logistics in a sustainable, socially responsible way. Project Verte’s technology solutions enable real-time supply chain visibility with a data-driven platform that centralises information to increase transparency into the supply chain. […]
Demandbase, the B2B go-to-market platform, breaks ground with new Audience Management Destinations for Demandbase. B2B marketers will be able to reach account-based targets on traditionally consumer platforms, including Facebook, Instagram, Twitter, Google, YouTube, Bing, and Adobe, as well as an expanded integration with LinkedIn. This new functionality is yet another way Demandbase enables marketers to […]
