Commvault, a recognised global enterprise software leader in the management of data across cloud and on-premise environments, has appointed Lena Halbourian as Senior Head of Marketing Middle East, Turkey & Africa (META). Lena will be based in Dubai and work with Commvault’s senior leadership team across the META region. Lena brings more than 16 years […]
Digital experience platform Sitecore announces Sitecore Experience Manager Cloud – the first entirely cloud-native CMS offering the design flexibility, integration-friendliness, and authoring experience for business users to create and deliver personalised digital experiences. With this new addition to the Sitecore Digital Experience Platform (DXP), Sitecore offers the first SaaS offering of its kind that reimagines […]
Bluewater, a direct-to-consumer marketing and advertising agency that has fully converged services including production and creative, media planning and buying, commerce and sales support with analytics, has launched insightIQ, a visualisation platform that helps brands develop a crystal clear picture of media performance data and business growth. This is a key addition to Bluewater’s IQsuite, a […]
The account-based prospecting SaaS platform LeadIQ announced that it has raised a $30 million Series B round led by global venture capital firm Cathay Innovation with participation from Eight Roads Ventures, Alumni Ventures, LAUNCH Fund, Draper Associates, Fresco Capital and Strong Ventures. This investment brings the total capital raised to $42 million. The new financing […]
Quality healthcare outcomes largely depend on patient adherence to recommended treatment regimens. Even more so when treating patients with chronic and complex conditions. Data from Clalit, Israel’s largest HMO, shows that approximately 50 per cent of its chronic patients do not adhere to their recommended medical treatment, thus hindering care outcomes. A collaboration between Clalit […]
Remarkety, an eCommerce data-driven marketing platform, announced the launch of Email Capture Booster. Unlike traditional email capture solutions, Remarkety’s solution strategically interacts with the customer at a crucial trigger point within their shopping experience, as soon as they add-to-cart. “Our customers had been asking us for a new way of addressing cart abandonment, one that […]
Fashion startup Fashinza plans to enter all GCC markets with a focus on the UAE. They will look forward to partnering with apparel retailers as well as commercial brands. The company, which was founded by serial entrepreneurs Abhishek Sharma, Pawan Gupta, and Jamil Ahmad, had recently secured $20 million in series A VC funding. Fashinza […]
HiDubai, launched a new feature called HiDubai Deals to help customers find deals, discounts, and offers on their favourite brands from local stores and malls. The new feature allows map-enabled discovery and is powered by AI-search capabilities. It aggregates offline discounts and promotions from multiple brands across Dubai on a single platform. His Excellency Abdul […]
MarTech platform — Ojamu, is leveraging the power of AI, blockchain, and NFTs. It is doing so by creating and automating the most efficient digital marketing campaigns for brands. Ojamu raises $1.7 million in a private sale. The blockchain-based MarTech platform is ready to deliver its vision. The private sale saw support from many strategic […]
Auraya, a voice intelligence company, announced that its latest EVA Voice Biometrics release on the AWS Marketplace has achieved AWS Foundational Technical Review accreditation. Auraya’s policy of continuous improvement provides an ‘evergreen’ upgrade path ensuring its AWS Marketplace customers are using the latest voice biometric solution for secure authentication and fraud detection capabilities on their […]
