Genesys announced that it has entered into agreements to acquire Pointillist and Exceed.ai to enhance its ability to deliver the power of empathy in every customer experience as it executes on the promise of Experience as a Service. Both transactions are expected to close before the end of the calendar year 2021. Genesys pioneered Experience […]
FedEx Express, a subsidiary of FedEx Corp, said it will invest more than $400 million (SR1.5 billion) into the Saudi economy over the next 10 years through talent management, local operations and infrastructure. The company has planned a transition to a direct-serve presence in Saudi Arabia to meet the country’s growing international shipping demands. This […]
InMarket is launching the next generation of attribution with it’s enhanced Lift Conversion Index (LCI), offering a 360-degree view of a campaign’s true impact on in-store and online sales. New features give users advanced, in-depth views into exposure, attribution, and conversion to facilitate ongoing campaign optimisation and maximise results. By combining robust consumer visit and […]
Alaa Jaber has been appointed as the Managing Director for SAP Qatar and Fast Growth Markets (Qatar, Oman, Libya, Lebanon, Jordan, Palestinian Territories, Yemen, and Sudan), effective immediately. Based out of SAP’s office in Doha, Alaa will report to Sergio Maccotta, Senior Vice President, SAP Middle East South. “Qatar’s government-led digital transformation is a bellwether […]
A dark store grocery app backed by Russian and UAE investors has launched in Dubai and it plans to open 100 stores in the Emirates and Qatar by the end of 2022. The term dark store refers to a retail outlet or distribution centre that caters exclusively for online shopping. Yalla Market opened its first […]
Nielsen announced that it is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms. “By combining our streaming solutions under one banner, Nielsen is providing the industry with a single destination to understand streaming audiences and how they are engaging with content, allowing […]
Infosys, in partnership with the ATP Tour, have launched a suite of exciting match stats and analysis tools designed to bring fans, coaches and media closer to the action of men’s professional tennis. Fans will be able to level-up their experience of ATP Tour matches by layering on statistical insights from across more than 60 […]
Pinterest will roll out new features for brands to promote products and ideas to users, in an effort to grow online shopping on its platform. Brands can now upload their product catalogues and Pinterest will automatically pull items into a slideshow advertisement that will be tailored to users based on their interests, the company said. […]
6sense, the market leading account engagement platform, announced the acquisition of Slintel, the leading provider of business-driven technographic data, buyer and market insights, and modern business contact data. Following the company’s recent acquisition of Fortella and 114 per cent year-over-year revenue growth, the acquisition of Slintel reaffirms 6sense’s commitment to leading the RevTech RevolutionTM by […]
Reveal Mobile, the results-driven geofencing marketing company, announced that the company has acquired Mira, an out of home (OOH) focused location intelligence company based in New York City. Reveal Mobile also announced Lyft, Inc. (LYFT) has become the first new customer of the expanded company. Lyft plans to use Reveal Mobile and Mira technology to […]
