Ad spend on Facebook and Instagram in the Middle East increased by 33.32 per cent year-over-year (YoY) during Q3, and by 7.38 per cent between Q2 and Q3, said Emplifi, a unified customer experience (CX) platform. Etihad Airways had the top three performing posts on Facebook, generating 1,605,310 interactions, and Emirates the best performing post […]
Microsoft is rolling out a new search feature of its Bing platform that will help users gain insightful information at a glance. The Page Insights expands the functionality of Bing search by providing “summarised insights from a page on your search results.” A new lightbulb icon will now appear next to certain search results that […]
Google announced that it is shutting down the AdSense Matched content ad unit types beginning on March 1, 2022. This is due to “decreasing usage of the content promotion service” and “positive customer feedback and performance results from the ads-only Matched content ad format,” Google said. Google AdSense Matched Content units launched in April 2015 […]
Adverty, the in-game platform for advertisers, agencies and game developers, is expanding its footprint with a global partnership with Smart, an independent ad tech platform. The goal of the integration is to provide advertisers with easy access to a large pool of thematic advertising inventory, enabling them to increase their reach and campaign performance while […]
Snap Inc. has signed a new deal with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200m Snapchatters engaging with augmented reality every day, Snapchat is expanding the music experience on the app by adding Sounds into its AR Lenses available in the Lens Carousel and experimenting with new […]
O2 recently launched an “AR Store of the Future” on Snapchat as part of its Black Friday activations. Until 8 December, Snapchatters will be able to visit a virtual O2 store on Snapchat and shop three hero Samsung products by clicking on them to explore more detail and buy through a ‘Shop Now’ button present […]
Ever Fashion Luxury Group is one the first customers out of Qatar to be migrating its entire IT infrastructure to Google Cloud under the Rise with SAP offering, and also plans to launch an eCommerce Platform. Ever Fashion, the luxury brand retailer in Qatar, operates 21 high-end stores across the country, with additional locations in […]
The Communications and Information Technology Commission (CITC), Saudi Arabia’s digital regulator, is calling for public input through November 30 on its latest digital content platform regulations. As one of the most lucrative, rapidly growing, and unchartered sectors in the Kingdom’s economy—with in-scope market size of more than $3 billion in 2020—this is an enormous opportunity […]
The Greenhouse, Chalhoub Group’s space for innovation and entrepreneurship, and Instagram have teamed up to mentor and develop high-potential local fashion startups in KSA. The initiative came from the “Fashion Lab” program launched by Chalhoub Greenhouse to promote corporate entrepreneurship and innovation and identify disruptive and innovative Saudi Fashion brands. “Small businesses are the heartbeat […]
Clickatell, mobile communications and chat commerce provider, has been selected by African retailer Pick n Pay to manage their WhatsApp customer communication channel. Customers can easily access Pick n Pay services by sending “Hi” to +27 60 070 3037. The easy to navigate menu then allows shoppers to choose which action they want to perform. […]
