MCN Mediabrands, a media and marketing solutions division of IPG/MCN, has announced a joint collaboration with Snap Inc. to launch a measurement initiative with the objective of offering insights on how communities in Saudi Arabia consume and engage with mobile video. The joint collaboration will see the companies combine the efforts of their marketing science […]
Dubai CommerCity, the first eCommerce free zone in the region has partnered with eCommerce strategy consultant, Khaleej Digital. The partnership aims to support the growth of eCommerce businesses in the Middle East and North Africa (MENA) region by developing tailored eCommerce strategies for local and international brands. Khaleej Digital will support Dubai CommerCity in leading […]
Vonage has announced a strategic partnership with Etisalat Digital in driving digital transformation by enabling organisations to become smarter through the use of technology. With this partnership, Etisalat Digital will drive a more contextual and personalised experience for its business customers, offering reliable and customisable communications APIs (Application Programming Interface) powered by Vonage, to organisations […]
Logistyx Technologies, a company in strategic parcel shipping and fulfillment technology, released new research revealing 57 per cent of online shoppers around the world made at least one online purchase from another country in the last 12 months – while a further 22 per cent considered doing so. And 43 per cent agree or strongly […]
Majox Films and droppTV released a first-of-its-kind movie trailer using dropp’s Shopatainment video streaming platform. The trailer for My Last Best Friend, which hits theatres in January 2022, will feature four products that are ready to be purchased on dropp via a tap-to-buy feature. “This is not only the future of eCommerce and movie trailers, […]
YouGov’s Retail Rankings 2021 marks Carrefour at the top of its list with an Index score of +42.2. And Swedish furniture giant IKEA is placed second (33.1), followed by UAE’s retail major Lulu Hypermarket in third (30.8). Amazon.ae secures the fourth place (26.8) in the list, while Amazon’s paid subscription programme Amazon Prime appears in […]
Luxury car brand Lexus has launched what it describes as an “emotionally intelligent advertisement” to promote the new Lexus ES Self-Charging Hybrid. Developed with agency network, The&Partnership, the ‘Feel Your Best’ campaign uses facial recognition, and is designed to read, adapt to and impact viewers’ emotions while they’re watching. The ad employs facial recognition technology […]
Reincubate, makers of Camo and Snap Inc. are partnering to bring augmented reality (AR) to everyday meetings, presentations and streams through Snap’s Camera Kit. Snap’s AR capabilities, along with Camo’s zoom, pan, and other features, give people tools to personalise how they appear and interact while streaming, gaming, or videoconferencing. “Camo is at the forefront […]
NICE recently announced the CXone Fall 2021 release, which includes innovative capabilities that help businesses address the growing demand for digital interactions and intuitive self-service. CXone’s new intelligent and self-service options enable businesses to deliver answers faster, boost CSAT and accelerate digital transformation. With new conversational AI bots that act on complex consumer requests and […]
Getbee, the assisted video shopping solution for eCommerce platform and retailers, recently announced that it has raised $1.8 million in first round, pre-series A, funding. The funding round included major technology investors such as Altitude Capital, B & Y Venture Partners, and +VC, as well as several strategic angels such as including Magnus. “Throughout history, commerce has always been about people buying from […]
