Consumer confidence in the UAE has reached its highest level in 10 years, with overall spending ahead of levels last seen before the pandemic, according to data from third quarterly edition of State of the UAE Retail Economy released by Majid Al Futtaim. Point-of-sale (POS) data highlights that Q3 2021 was the first period since […]
While making consumer choices, customer experience (CX) will take over price and product as a key brand differentiator. The Customer Experience Live Intelligence Report for 2022, launched on the sidelines of the Customer Experience Live Show Middle East, cites an increased investment in Digital CX. Providing key insights on the regional CX industry, the report states that 60 […]
There is a growing divide between data analysts and marketers when it comes to trusting their data. Almost a third of marketers don’t trust the data they are given to inform campaigns, according to the latest research from marketing data analytics platform Adverity. A number that rises to 41 per cent among their data analyst colleagues—posing […]
Ultimate, the customer support automation platform, is celebrating its 5th birthday with two new executives joining to lead go-to-market expansion globally. To spearhead global growth Henrique Moniz de Aragao joins as EVP, Sales with Will McInnes joining as Chief Marketing Officer. Aragao joins Ultimate’s commercial teams following a highly successful period of >100 per cent year-on-year growth at G2 […]
n.go, the company that specialises in providing virtual service to customers in cars, announced the closing of its first investment round with a value of SAR7 million ($1.8 million), led by angel investors. n.go, which was established in mid-2021, had entered the food and beverage sector service by providing a pioneering experience to customers that […]
AudioCodes, a vendor of advanced communications software, products and productivity solutions for the digital workplace, announced that it has acquired Callverso, a provider of conversational AI solutions and NLU technology for contact centres. Callverso’s virtual agent solution (VICA) is successfully deployed in major healthcare, utility and other service providers in Israel, where it automates the operation […]
TikTok is adding another option to facilitate more brand/creator partnerships with the launch of a new Creative Exchange platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals. The Brand authorities say, “TikTok Creative Exchange platform gives marketers instant access to a selection of […]
The Dubai PodFest, the first event of its kind dedicated to podcasting in the region, was recently held at the Dubai Press Club. It brought together more than 200 prominent podcasters and audio content creators, in addition to leading organisations in the sector. Mona Al Marri, President, Dubai Press Club said, “As part of our […]
Hepsiburada, a Turkish eCommerce platform, announced a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada’s small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will […]
According to publishers from all regions, video ads also bring in the most revenue while display ads are widely used especially in non-gaming apps. As a part of Digital Turbine, AdColony and Fyber partnered to learn from their clients about the current trends in the in-app monetisation ecosystem. The Mobile App Monetisation Survey was distributed […]
