Project Agora and Exit Bee have established an exclusive partnership to introduce “micro moment” advertising in the MEA region with “Exit Ads“. The format leverages behavioural technology to indicate when users are becoming disengaged – offering unique benefits to both advertisers and publishers. Exit Bee utilises pattern recognition and machine learning, to precisely identify the moments […]
The Application Security Division of NTT Ltd., recently released The State of Secure Online Holiday Shopping, an analysis examining more than 1,000 online shoppers’ thoughts and behaviours related to cybersecurity and online holiday shopping. The results suggest that although a significant majority of consumers generally understand the risks associated with shopping online during the holiday season, they ultimately […]
Starbucks Corp’s newest cafe lacks one element most customers are used to seeing: cashiers. The global coffee chain recently opened its first-ever location in partnership with Amazon Go, the eCommerce giant’s brick-and-mortar convenience store, where customers can sit at a table with a latte or grab a sandwich from a shelf and walk out. Starbucks […]
Emirates Telecommunications Group Company PJSC “Etisalat Group” signed an agreement with elGrocer Ltd to acquire 100 per cent of elGrocer DMCC, to support its digital ambitions by enriching its services bringing it closer to the daily lives of the consumers and unlocking synergies that drive a diversified and integrated product portfolio. With UAE ranked as […]
ThoughtSpot, the Analytics Cloud company, recently announced that it raised a $100 million Series F funding round at a new $4.2B valuation, more than doubling the company’s previous valuation and bringing the company’s total funding to $674M. The new funding will accelerate innovation, open opportunities for M&A, and help bring the Modern Analytics Cloud to companies […]
GoodFirms, the research and review platform, released its latest survey on Data-Driven Marketing: Metrics, Important Elements & Trends. It offers actionable insights into the current state of data-driven marketing with a focus on key metrics, current trends, challenges, and elements that constitute a modern approach to data-driven marketing. The research further explores how marketers need to […]
The Advertising Business Group (ABG) and Interactive Advertising Bureau (IAB GCC) have partnered with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain – to launch TAG’s international standards in the Gulf Cooperation Council (GCC) region of the Middle East. Companies in the region are […]
Ooredoo Group has announced a new three-year strategic partnership with Snap Inc. to unlock the possibilities of augmented reality (AR) experiences across all of its international markets. Through this partnership, Ooredoo will collaborate with Snapchat to build advanced AR experiences for Ooredoo customers across their 10 market footprint, all powered by Ooredoo’s network. This will […]
Start-up Mast Consulting has announced the launch of its full-suite employee empowerment and retail experience solution – RIAA – the Retail Intelligence and analytics app. This innovative solutions suite is designed to empower retail employees and unlock higher performance outcomes, by creating connected digital experiences, and developing strong digital trust with customers. Broadly, RIAA constitutes […]
Meta-owned photo-sharing app Instagram is reportedly asking users to provide a video selfie showing multiple angles of their face to verify the account. The move could be an attempt to reduce the number of fake profiles and spam accounts on the social media platform. According to XDA Developers, multiple users have reported being asked to […]
