Splashlight Studios, a eCommerce digital solutions provider has raised Seed funding of $1 million from Eagle Ventures, a Dubai-based fund managed by Adit Mehta and Hitesh Ajmera. Backbay Advisors was the financial advisor to Splashlight Studios on the transaction. “The Seed fund is a great vote of confidence for Splashlight Studios and highlights the progress […]
Amazon has partnered with Abu Dhabi Investment Office (ADIO) to establish a fulfilment centre by 2024 to be built in accordance with the company’s carbon-reduction strategies, the Abu Dhabi government’s media office said. The project will create thousands of jobs, boosting Abu Dhabi’s logistics sector and retail ecosystem and will be in line with the […]
Online gaming has played an integral role in forging human connections and building communities across the globe amid the unprecedented isolation brought on by the COVID-19 pandemic, according to the participants of the Esports Conference at GMIS that took place in Dubai. Hosted by the Global Esports Federation (GEF), the event was part of the […]
Engaging with audiences via digital can be a challenge because people watching remotely are just one click away from being distracted from a presentation. Hybrid events are becoming more commonplace and according to Gartner, by 2023, 60 per cent of businesses that pivoted to virtual events will incorporate physical real-time/real-space experiential elements into marketing experiences. […]
Ahead of the UAE’s Gold Jubilee, the collaboration will build digital skills in the AR domain and inspire students to think about what lies ahead in the next 50 years. The National Program for Coders announced that it has partnered with Snap Inc. to empower Emirati university students to experience the power of augmented reality […]
ADEX, the anti-fraud solution provider aimed at protecting advertisers’ websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX […]
Advocado, a data platform connecting and powering cross-screen advertising, announced it has acquired the VEIL watermarking technology and 46 other patents from VEIL Interactive Technologies, an affiliate of Koplar Interactive Systems International (KISI). A long-time licensee of the VEIL technology, Advocado will now integrate the watermarking capabilities into its data management platform for broadcast TV […]
Hexaware, a global information technology services company specialising in open-source statistical tools, NLP, NLG and Cloud technologies, recently announced its partnership with AI Cloud leader, DataRobot. The partnership empowers businesses across industries to accelerate their AI initiatives, helping drive business impact at scale. Despite the incredible benefits AI can offer to organisations, industry reports state […]
Global consumer spending on travel will see “strong growth” in 2022 and beyond, according to the World Travel and Tourism Council (WTTC) and Trip.com Group. The two organisations recently launched the Trending in Travel report, which shows the latest trends in traveller behaviour. WTTC’s latest projections predicted strong growth in international spending for 2022 and […]
Ad spend on Facebook and Instagram in the Middle East increased by 33.32 per cent year-over-year (YoY) during Q3, and by 7.38 per cent between Q2 and Q3, said Emplifi, a unified customer experience (CX) platform. Etihad Airways had the top three performing posts on Facebook, generating 1,605,310 interactions, and Emirates the best performing post […]
