Merkle Saudi Arabia, a technology-enabled, data-driven customer experience management company has been selected by AlHokair to deliver its performance marketing strategy across its fashion, beauty and sport retail brands including Decathlon, Aldo, GAP and Flormar in the Kingdom of Saudi Arabia. The appointment follows a competitive pitch designed to consolidate performance marketing for Al Hokair’s […]
The Cairo Angels, a global network of angel investors focused on supporting startup opportunities in Egypt, the Middle East and Africa, recently announced its most recent investment in the home services marketplace FilKhedma. Founded by Omar Ramadan in 2014, FilKhedma links top technicians with customers in need of a range of services, from plumbing and […]
SAASTEPS, who recently acquired Kinetic Growth to expand its Lead-to-Revenue offerings to Salesforce Customers, started building out its Strategic Advisory Board. The company announced a strategic partnership with Buyjour to provide Salesforce Customers a B2B Frictionless Selling Solution experience. Research firms have been sounding the alarm for quite some time about a seismic shift that […]
Moody’s has acquired PassFort and plans to acquire 360kompany, two European providers of onboarding and know your customer (KYC) solutions. Financial terms of the transactions were not disclosed. The acquisition of PassFort and planned acquisition of kompany follow Moody’s recent investments in KYC capabilities. Moody’s will integrate both companies into its KYC business within Moody’s […]
YouTube announced the arrival of its YouTube Shorts Fund in each of Saudi Arabia, United Arab Emirates, Egypt, Algeria, Iraq, Bahrain, Jordan, Kuwait, Lebanon and Morocco. Starting December 5, the company will reward creators and artists who make creative and unique Shorts for their contributions. The global US$100M fund was initially announced back in May […]
ThinkSmart, a media, and public relations company has become the region’s first to launch a creative content hub, THINKSMART HUB. Located at the strategic Al Quoz Creative Zone, it is the first-of-its-kind infrastructure that’ll support and boost content creation for social media users on various platforms like Instagram, Snapchat, Tik Tok, YouTube, and Podcasts. Also […]
TikTok has announced a new business registration option that will enable brands to list their business category on their profile, while also giving them early access to new business features. Some TikTok business profile managers are now able to access the new business registration option in their Business Suite settings. Also Read: Customer Profiles That […]
Privacy Dynamics, a startup that simplifies ethical and responsible use of data, launched a SaaS application that can anonymise thousands of records per second with the click of a button. Privacy Dynamics saves data and analytics teams valuable time while also ensuring organisations pull compliant, accurate information from a central data warehouse. Privacy Dynamics has […]
Smartling, the cloud translation technology platform company, announced a $160 million growth investment from Battery Ventures, a global, technology-focused investment firm. According to McKinsey & Company, over 361 million people around the world participate in cross-border e-commerce. A study by the European banking group Standard Chartered found that nearly half of US businesses today say […]
mePrism, a start-up focused on helping consumers take control over their data, announced that it is opening up its beta trial to new users. This is the latest step in the organisation’s mission to give consumers greater control over their personal data and open up the data marketplace to everyone. “We want to give back […]
