True Influence, data-driven sales and marketing solutions provider, announced that it has partnered with The Trade Desk, a global advertising technology company, as a primary media buying platform for True Influence’s programmatic campaigns. “We know that targeting the right customer at the right time is crucial to success, so we develop our products to help […]
Lytics, a customer data platform (CDP) that improves marketing outcomes using first-party data, recently announced the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the introduction of fully supported connections to data […]
Meta has teamed up for the second year with regional creative agency, TBWA/RAAD to launch #LoveLocal consumer campaign on Facebook and Instagram during the holiday season. Aiming to amplify the voice of local small and medium-sized businesses (SMBs) in the MENA region and inspire people to rethink the significance of their individual action, #LoveLocal brings […]
Dal Global, a startup that seeks to make social impact intervention easily accessible and Works that specialises in no-code enterprise grade critical systems, have announced a strategic partnership to create a robust digital networking ecosystem that brings together social entrepreneurs, NGOs and the public & private sector. Under the terms of the agreement, Works will […]
Marriott Bonvoy, the travel program from the popular hotel chain, has worked with digital artists to make a set of NFTs. The digital artists in question are TXREK, JVY and Erick Nicolay. The art they made was intended to show “an interpretation of travel” and to illustrate how travel impacts the human spirit. The digital […]
Tamatem Games, Arabic mobile games publisher, raises $11 million in Series B funding round led by South Korean video game developer KRAFTON, Inc. The round that was led by KRAFTON, Inc., makers of the phenomenally popular battle royale game PUBG, also saw participation from Venture Souq, Endeavor Catalyst and existing investors. Tamatem has seen great […]
Unicommerce, an eCommerce-focused supply chain SaaS platform, has decided to invest $5 million to strengthen its international operations and further expand its presence in the Middle-east and Southeast Asia. The company has been consistently investing and acquiring new clients across the Middle-east and will continue to forge more strategic partnerships in the coming months. After […]
ShopperON, a social commerce live video shopping marketplace platform has launched in the UAE, enabling individuals as live stream hosts and stores to create and host their own shopping channels on the platform. Co-founded by Sylvia Dequito and Osman Sultan, it is an interactive marketplace where shoppers can ask questions and the livestream host can […]
UAE-based SaaS startup ZIWO has raised a seven-digit pre-Series B investment round from its current investors. Recently launched in Iraq and Oman, ZIWO hopes the latest round would help it grow from $10 million to $100 million in revenue. With participation from new and existing investors, the funding was upsized successfully. Renaud de Gonfreville, co-founder […]
Commercial Bank of Dubai recently inked a partnership agreement with Jebel Ali Free Zone (Jafza), the trade and logistics hub of DP World to boost entrepreneurship and support business owners. The partnership will enable Jafza trade license holders to avail CBD’s banking products and services, including exclusive digital business accounts which can be opened instantly […]
