PublicRelay, a communications analytics provider, has launched a new approach to social media brand analysis. The new solution will be available in January, giving unprecedented insight into brand reputation. PublicRelay’s new program delivers the right solution by focusing on the unique needs of communicators and brand marketers. It uses the latest in human-augmented technology to […]
Dragonboat, a product portfolio management platform, announced a $12 million Series A round. It was led by New York-based global private equity and venture capital Insight Partners, with participation from existing investors Act One Ventures, Roble Ventures and GingerBread Capital. The round quickly follows the company’s $3 million seed announcement in July and 500 per […]
Majarra, an Arabic digital content provider, has launched Harvard Business Review (HBR) Daily Tip on Alexa. It’s one of the first Arabic services on Alexa. The Daily Management Tip is part of the Skills Flash Briefing. This voice-driven Alexa feature allows users to engage in a variety of activities on their devices with Alexa. Customers […]
Opontia, a startup that acquires and grows eCommerce brands, announced that it has raised $42 million. The Series A funding round was a mix of equity and venture debt, with STV, the largest venture capital fund in the Middle East and North Africa, leading the equity investment. Further testament to Opontia’s potential and strong expansion […]
Amazon recently launched Alexa in Saudi Arabia offering customers an all-new, localised language experience in an Arabic Khaleeji dialect. Alexa, the brain that powers the Echo device family, has unique new features built with Saudi customers in mind, new smart home integrations with compatible devices, and nearly 200 Alexa skills. It seeks to deliver a […]
Dynata, a provider of first-party data platforms for insights, activation and measurement, has acquired Ameritest, a brand and advertising research consultancy, to help clients measure the effectiveness of their advertising messages. Financial terms of the deal were not disclosed. Adding Ameritest’s capabilities enables Dynata to improve its advertising from early-stage image and message development to […]
Conviva, the continuous measurement platform for streaming media, has collaborated with Experian, a global information services company, to provide streaming publishers and their ecosystem partners with the industry’s most advanced audience segmentation data. The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data, empowers publishers to easily provide advertisers with the most […]
Landor & Fitch, the global brand transformation company, has announced the appointment of Jane Bloomfield as Global Chief Marketing Officer. Bloomfield will be responsible for developing innovative new business, marketing and communication strategies across the Landor & Fitch group. She will act as a strategic lead for business development teams, with an overall focus to […]
WaffarX, the first-ever cashback shopping service in the Mena region, has completed a multi-million dollar financing round led by the Silicon Valley venture capital firm, Lobby Capital, marking the latter’s first investment in the Mena region. Lobby Capital is experienced in investing in successful cashback platforms, having been an early investor in the US firm […]
AppsFlyer is collaborating with Intel to build the AppsFlyer Privacy Cloud, allowing multiple entities to bring their data together. The partnership is based on their business logic, guidelines, and privacy requirements while leveraging a privacy-preserving tech stack, including aggregated advanced privacy (AAP), aggregated conversion modelling (ACM), data clean rooms, privacy preserving cryptographic solutions, predictive analytics, […]
