Marketing analytics company LeadsRx introduced LeadsRx Journey to provide mobile app developers with multi-touch attribution (MTA) for app installs, registrations, and in-app events. LeadsRx Journey captures 100 per cent of the touchpoints contributing to app conversions, allowing app developers to value all media, including TV, podcasting, over-the-top, radio, digital ads, and more, to understand paths […]
Khoros and Opal announced an expanded partnership to enable enterprise companies to work more efficiently and effectively across marketing channels. The expanded partnership of Khoros and Opal empowers marketing teams across the globe to leverage the planning power of Opal to visualise and produce campaigns with Khoros’ industry-leading solution for social media management to publish, […]
Atento, a CRM and business process outsourcing services provider, has launched Xtrabot, an automated omnichannel solution for remote customer services. Atento estimates that approximately half of the volume handled by standard remote customer service functions consists of repetitive and/or simple interactions that can be automated and processed by Xtrabot. With Xtrabot, customer telephone requests can […]
VenewLive, the livestreaming platform powered by Kiswe, is partnering with HYBE to livestream ‘BTS PERMISSION TO DANCE ON STAGE – LA’, the band’s first in-person concert since 2019. The 21st century pop icons will perform at SoFi Stadium in Inglewood, California on December 1-2. Audiences all over the world will be able to tune into […]
MeritB2B, the provider of B2B data, analytics and performance marketing solutions, announced the strategic acquisition of True Influence. The combination creates a powerful and unique B2B enterprise marketing technology solution, bringing together the data, analytics and performance marketing capabilities of MeritB2B with the intent-based, AI-driven ABM and demand generation capabilities of True Influence. “With the […]
eBay and Sneaker Con Digital have entered into a definitive agreement under which eBay has acquired Sneaker Con’s authentication business, a sneaker authenticator. The acquisition is an extension of the ongoing collaboration between eBay and Sneaker Con, which has been critical to powering eBay’s Authenticity Guarantee. The service, which eBay launched in October 2020, offers […]
Kuwait-based OptimizeApp, a platform that helps marketers intuitively launch, manage and track all their social media campaigns in one app, announced it has fully acquired Panda Media, a Kuwait-based online education company focused on entrepreneurs. The company’s new offering will provide local small and medium-sized enterprises (SMEs) and entrepreneurs with exclusive educational marketing courses and […]
With the advent of Google Ads, pay-per-click ads (PPC) are a simple way to show up on the search results page. Most businesses have a basic understanding of PPC advertising, although they may not know about how Google’s Quality Score can directly affect what happens with them. Actual SEO Media,which helps clients expand their online […]
Sprout Social, a provider of cloud-based social media management software, has added Yelp to its review management capabilities. Recent studies show that 86 per cent of consumers read online reviews, and 91 per cent of consumers aged 18-34 trust reviews as much as a personal recommendation. As brands seek to manage the growing volume and […]
Bolt, a checkout and shopper network company, announced that it has acquired Tipser, the Swedish-based tech company enabling commerce on any digital surface, to realise their shared vision of enabling shoppers to check out immediately at the point of discovery. Building upon Tipser’s technology, Bolt will be leveraging Tipser’s turn-key publisher marketplaces, touchless merchant integrations, […]
