AudioCodes, a vendor of advanced communications software, products and productivity solutions for the digital workplace, announced that it has acquired Callverso, a provider of conversational AI solutions and NLU technology for contact centres. Callverso’s virtual agent solution (VICA) is successfully deployed in major healthcare, utility and other service providers in Israel, where it automates the operation […]
TikTok is adding another option to facilitate more brand/creator partnerships with the launch of a new Creative Exchange platform which will enable brands to pitch a campaign brief, which creators can then respond to and arrange sponsored content deals. The Brand authorities say, “TikTok Creative Exchange platform gives marketers instant access to a selection of […]
The Dubai PodFest, the first event of its kind dedicated to podcasting in the region, was recently held at the Dubai Press Club. It brought together more than 200 prominent podcasters and audio content creators, in addition to leading organisations in the sector. Mona Al Marri, President, Dubai Press Club said, “As part of our […]
Hepsiburada, a Turkish eCommerce platform, announced a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada’s small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will […]
According to publishers from all regions, video ads also bring in the most revenue while display ads are widely used especially in non-gaming apps. As a part of Digital Turbine, AdColony and Fyber partnered to learn from their clients about the current trends in the in-app monetisation ecosystem. The Mobile App Monetisation Survey was distributed […]
Vimeo has announced agreements to acquire WIREWAX, and Wibbitz. The two companies bring proprietary technology and products to Vimeo’s all-in-one video solution, extending its position as the professional video software solution for any business. “Vimeo now serves over six thousand enterprises with our video software, and we’ve only just begun to unlock the myriad ways […]
ShipBob, the global fulfilment platform for small and medium-sized eCommerce businesses, recently announced the launch of their B2B Fulfilment Suite and new API capabilities, enabling their merchants to sell throughout the entire B2B ecosystem, powering retail dropshipping and wholesale shipping, which will connect with hundreds of major retailers. ShipBob achieves EDI compliance, which includes both […]
Pixlee TurnTo, a platform for user-generated content, introduced Pixlee for Creators, a nuanced platform designed to help brands discover, manage, and measure influencers and content creators. Pixlee for Creators makes it easier for brands to expand their influencer strategy, use influencer content in more eCommerce experiences, and measure that content’s impact across the customer journey. […]
BOLD Strategies, an end-to-end eCommerce service provider serving the consumer packaged goods (CPG) sector, announced the launch of FOCUS 2.0, an eCommerce analytics platform designed for speed and simplicity. With just one tool and in less than ten minutes, clients using the Focus 2.0 dashboard can track their media and brand performance across over 30 […]
Linktree, the linking platform, recently announced that it has integrated with Shopify for a streamlined shopping experience. Linktree users can now launch a Shopify storefront on their Linktree to boost discovery of their latest collections and highlight their holiday promotions to drive more sales. Through the Shopify integration, creators can seamlessly showcase products of their […]
