GoodFirms, the research and review platform, released its latest survey on Data-Driven Marketing: Metrics, Important Elements & Trends. It offers actionable insights into the current state of data-driven marketing with a focus on key metrics, current trends, challenges, and elements that constitute a modern approach to data-driven marketing. The research further explores how marketers need to […]
The Advertising Business Group (ABG) and Interactive Advertising Bureau (IAB GCC) have partnered with the Trustworthy Accountability Group (TAG) – a cross-industry self-regulatory initiative to fight criminal activity and promote brand safety in the digital advertising supply chain – to launch TAG’s international standards in the Gulf Cooperation Council (GCC) region of the Middle East. Companies in the region are […]
Ooredoo Group has announced a new three-year strategic partnership with Snap Inc. to unlock the possibilities of augmented reality (AR) experiences across all of its international markets. Through this partnership, Ooredoo will collaborate with Snapchat to build advanced AR experiences for Ooredoo customers across their 10 market footprint, all powered by Ooredoo’s network. This will […]
Start-up Mast Consulting has announced the launch of its full-suite employee empowerment and retail experience solution – RIAA – the Retail Intelligence and analytics app. This innovative solutions suite is designed to empower retail employees and unlock higher performance outcomes, by creating connected digital experiences, and developing strong digital trust with customers. Broadly, RIAA constitutes […]
Meta-owned photo-sharing app Instagram is reportedly asking users to provide a video selfie showing multiple angles of their face to verify the account. The move could be an attempt to reduce the number of fake profiles and spam accounts on the social media platform. According to XDA Developers, multiple users have reported being asked to […]
Consumer confidence in the UAE has reached its highest level in 10 years, with overall spending ahead of levels last seen before the pandemic, according to data from third quarterly edition of State of the UAE Retail Economy released by Majid Al Futtaim. Point-of-sale (POS) data highlights that Q3 2021 was the first period since […]
While making consumer choices, customer experience (CX) will take over price and product as a key brand differentiator. The Customer Experience Live Intelligence Report for 2022, launched on the sidelines of the Customer Experience Live Show Middle East, cites an increased investment in Digital CX. Providing key insights on the regional CX industry, the report states that 60 […]
There is a growing divide between data analysts and marketers when it comes to trusting their data. Almost a third of marketers don’t trust the data they are given to inform campaigns, according to the latest research from marketing data analytics platform Adverity. A number that rises to 41 per cent among their data analyst colleagues—posing […]
Ultimate, the customer support automation platform, is celebrating its 5th birthday with two new executives joining to lead go-to-market expansion globally. To spearhead global growth Henrique Moniz de Aragao joins as EVP, Sales with Will McInnes joining as Chief Marketing Officer. Aragao joins Ultimate’s commercial teams following a highly successful period of >100 per cent year-on-year growth at G2 […]
n.go, the company that specialises in providing virtual service to customers in cars, announced the closing of its first investment round with a value of SAR7 million ($1.8 million), led by angel investors. n.go, which was established in mid-2021, had entered the food and beverage sector service by providing a pioneering experience to customers that […]
