News

Packable and Tradeswell, the eCommerce companies have collaborated to bring Tradeswell’s advanced data, operations, and intelligence platform and Packable’s data, commerce, and marketing engines together, and create an end-to-end technology solution for Packable’s eCommerce platform. Through this partnership, Tradeswell’s artificial intelligence-powered operating and intelligence platform will play a critical role in advancing Packable’s vision of […]

First Insight has enhanced its Next-Gen Experience Management (XM) platform’s segmentation and marketing capabilities. Users can now create target customer segments and leverage these segments for more accurate marketing. The enhancements include dashboards for tracking and trending key metrics, attributes, and reporting and visibility into per-segment completion status. Also Read: Why Are Marketers Investing in […]

CoreMedia Systems has completed an integration with programmatic advertising platform Simpli.fi that enables clients to efficiently buy and analyse linear and CTV advertising together, along with other forms of programmatic advertising. “Our integration with Simpli.fi’s DSP removes major barriers our users have faced when placing digital campaigns,” said CoreMedia CEO Glenn DeKraker. “Now they can […]

Community Brands, the provider of software and payment solutions announces the launch of a predictive analytics tool, Nimble AMS Predictions, to bring the power of AI (Artificial Intelligence) technology to the Nimble AMS platform through the power of Salesforce Einstein. Nimble AMS Predictions is hyper-targeted toward innovative trend-setting associations who want to leverage advanced tech […]

Supermarket Spinneys has opened the doors of its first sustainable concept store in Dubai’s Layan community, next to Sustainability City. As part of its corporate programme ‘Let’s Do Better Together’, the new branch aims to offer customers an easy, convenient way to enjoy a healthy lifestyle and to shop more sustainably. Dedicated to providing its […]

Kinesso, IPG’s marketing intelligence company, launched Kanvas, an update of the marketing and advertising Developer Community it launched last year. Kanvas allows users to address advertising and marketing technology challenges, including defining audiences, creating insights, and running and optimising campaigns. Kanvas now boasts nine APIs, with double-digit growth expected in 2022. Also Read: AI Plays […]

GoTab, a restaurant commerce technology, has unveiled a Reseller Partner Program, a partnership model built around enabling and supporting third-party reseller companies. This new program is designed to help pave the way for the restaurant industry’s digital transformation by providing clients with a platform that makes ordering easier, increases customer revenue, reduces costs and streamlines […]

DemandJump, the marketing strategy platform that powers first page rankings and better digital outcomes, announced the acquisition of Metonymy Media. The acquisition will accelerate DemandJump’s development of a Centre of Excellence for content that powers more first-page rankings, qualified traffic, leads, closed-won customers and decreased cost per lead for companies across the globe. Metonymy Media […]

Publicis Sapient, a digital business transformation company, announced its partnership with Portion, an online art marketplace connecting artists and collectors through blockchain technology, enabling members to easily sell, invest and own art and collectibles with complete transparency. Publicis Sapient and Portion will collaborate on two initiatives that will allow Publicis Sapient’s clients to extend their […]

Wipro Limited, a global information technology, consulting and business process services company, has announced that it has signed an agreement to acquire LeanSwift Solutions, a system integrator of Infor Products whose service capabilities include ERP, eCommerce, digital transformation, supply chain, warehouse management systems, business intelligence and integrations. The acquisition aligns with Wipro’s strategy to invest […]