Banque Saudi Fransi (BSF) and Mastercard have partnered to launch the region’s first customisable cashback credit card that provides cardholders with the opportunity to select the cashback features to complement their lifestyle and preferences. The new Mastercard Banque Saudi Fransi Lifestyle credit card will offer consumers eight cashback categories aimed at enhancing the cardholder’s lifestyle […]
Tata Communications, a global digital ecosystem enabler, and Zain KSA, a pioneering mobile telecommunications and digital services provider that is committed to supporting innovation and spearheading the next-generation’s technological revolution in the Middle East, announced they have entered a strategic engagement to fuel digital transformation journeys of enterprises and government organisations in the Kingdom of […]
AppLovin, a marketing software company, has completed the acquisition of Twitter’s MoPub business for $1.05 billion in cash. The acquisition will combine MoPub’s core features with AppLovin MAX to improve efficiencies for app publishers and advertisers. The unified platform is expected to process more than $15 billion of annualised advertiser spend by 2023. MAX’s features […]
ON24 rolled out an integration with the Drift platform, allowing joint customers to combine real-time Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences. The integration allows companies to track engagement across marketing and sales activities.With activity and real-time conversational data using the Drift chatbot, marketers can capture even […]
Pictory Corporation, an AI-powered video solution that empowers content creators and marketers to edit and produce videos, announced a $2.1 million seed round. The investment was led by FUSE alongside participation from Voyager Capital. Also participating in the round are prominent Seattle angel investors Bill Bryant, Omri Bahat, Bharat Shyam, among others. This investment, Pictory’s […]
Tada, a Shopify application for creating pop-ups and gamified lead-gen tools announced that it is expanding the capabilities of the app with increased customisation features to boost lead generation. “Tada isn’t like other Shopify apps. We’re committed to expanding and growing with all of our customers—and that means upgrading our free and paid versions with […]
Melodity is taking the music industry one huge step further towards the decentralised creator economy and has started to build Web 3.0 monetisation infrastructure to support musicians in completely new ways. To do so, Melodity is building a premier ecosystem that consists of play-to-earn (P2E), listen-to-earn (L2E) and Metaverse based on a proprietary blockchain that […]
Everfi specialises in ‘impact-as-a-service,’ providing cloud-based software and other tools to private, public and social sector organisations. Cloud software giant Blackbaud has acquired social impact technology company Everfi for $750 million in a cash and stock deal. Blackbaud — which provides cloud software services to nonprofits, higher education institutions, K–12 schools, healthcare organisations, faith communities, […]
2021 has been a crazy year for supply chain professionals. The supply chain got a ton of media coverage for reasons as diverse as a ship blocking the Suez Canal to a chip shortage for automakers. A world of people who had no idea what a supply chain was at the beginning of the year […]
Serial entrepreneur and digital marketing leader, Jeff Woelker is launching his own data focused, digital marketing consultancy called ixperimint. Ixperimint will be solely focused on helping business to business, CPG, and tourism businesses achieve measurable and repeatable success across their digital marketing efforts. Over the years, the ixperimint team has seen the difficulties that many […]
