ADEX, the anti-fraud solution provider aimed at protecting advertisers’ websites from bots, announces that real-time traffic analysis is now available to all categories of customers additionally to a wide spectrum of advanced anti-fraud tools. Tracking traffic purity in real-time is crucial, since this is the only way to avoid serious consequences of criminal schemes. ADEX […]
Advocado, a data platform connecting and powering cross-screen advertising, announced it has acquired the VEIL watermarking technology and 46 other patents from VEIL Interactive Technologies, an affiliate of Koplar Interactive Systems International (KISI). A long-time licensee of the VEIL technology, Advocado will now integrate the watermarking capabilities into its data management platform for broadcast TV […]
Hexaware, a global information technology services company specialising in open-source statistical tools, NLP, NLG and Cloud technologies, recently announced its partnership with AI Cloud leader, DataRobot. The partnership empowers businesses across industries to accelerate their AI initiatives, helping drive business impact at scale. Despite the incredible benefits AI can offer to organisations, industry reports state […]
Global consumer spending on travel will see “strong growth” in 2022 and beyond, according to the World Travel and Tourism Council (WTTC) and Trip.com Group. The two organisations recently launched the Trending in Travel report, which shows the latest trends in traveller behaviour. WTTC’s latest projections predicted strong growth in international spending for 2022 and […]
Ad spend on Facebook and Instagram in the Middle East increased by 33.32 per cent year-over-year (YoY) during Q3, and by 7.38 per cent between Q2 and Q3, said Emplifi, a unified customer experience (CX) platform. Etihad Airways had the top three performing posts on Facebook, generating 1,605,310 interactions, and Emirates the best performing post […]
Microsoft is rolling out a new search feature of its Bing platform that will help users gain insightful information at a glance. The Page Insights expands the functionality of Bing search by providing “summarised insights from a page on your search results.” A new lightbulb icon will now appear next to certain search results that […]
Google announced that it is shutting down the AdSense Matched content ad unit types beginning on March 1, 2022. This is due to “decreasing usage of the content promotion service” and “positive customer feedback and performance results from the ads-only Matched content ad format,” Google said. Google AdSense Matched Content units launched in April 2015 […]
Adverty, the in-game platform for advertisers, agencies and game developers, is expanding its footprint with a global partnership with Smart, an independent ad tech platform. The goal of the integration is to provide advertisers with easy access to a large pool of thematic advertising inventory, enabling them to increase their reach and campaign performance while […]
Snap Inc. has signed a new deal with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200m Snapchatters engaging with augmented reality every day, Snapchat is expanding the music experience on the app by adding Sounds into its AR Lenses available in the Lens Carousel and experimenting with new […]
O2 recently launched an “AR Store of the Future” on Snapchat as part of its Black Friday activations. Until 8 December, Snapchatters will be able to visit a virtual O2 store on Snapchat and shop three hero Samsung products by clicking on them to explore more detail and buy through a ‘Shop Now’ button present […]
