Validity, a provider of data quality and email marketing success solutions, partnered with Adobe as part of the Adobe Exchange Partner Program. The collaboration builds on synergies between Validity’s Everest email platform and Adobe Campaign for orchestration, launch, and measurement of personalised cross-channel marketing campaigns. Everest provides insights and deliverability guidance, and Validity will soon […]
Unbabel, providers of an artificial intelligence-powered language operations platform, has acquired Lingo24, enabling it to expand its offerings for marketing and customer service. Lingo24, a tech-enabled language service provider, will advance Unbabel’s vision of enabling businesses to execute on their unified language strategy. Lingo24 has strong expertise in translating content across multiple formats—from product descriptions […]
Tive, a real-time in-transit visibility provider, announced a new strategic partnership with Blue Yonder, a digital supply chain and omni-commerce fulfillment platform provider. By integrating data and insights from Blue Yonder’s transportation management solution and Luminate Control Tower, this partnership provides mutual customers with insights beyond shipment locations and conditions, delivering a better end-consumer experience. […]
Packable and Tradeswell, the eCommerce companies have collaborated to bring Tradeswell’s advanced data, operations, and intelligence platform and Packable’s data, commerce, and marketing engines together, and create an end-to-end technology solution for Packable’s eCommerce platform. Through this partnership, Tradeswell’s artificial intelligence-powered operating and intelligence platform will play a critical role in advancing Packable’s vision of […]
First Insight has enhanced its Next-Gen Experience Management (XM) platform’s segmentation and marketing capabilities. Users can now create target customer segments and leverage these segments for more accurate marketing. The enhancements include dashboards for tracking and trending key metrics, attributes, and reporting and visibility into per-segment completion status. Also Read: Why Are Marketers Investing in […]
CoreMedia Systems has completed an integration with programmatic advertising platform Simpli.fi that enables clients to efficiently buy and analyse linear and CTV advertising together, along with other forms of programmatic advertising. “Our integration with Simpli.fi’s DSP removes major barriers our users have faced when placing digital campaigns,” said CoreMedia CEO Glenn DeKraker. “Now they can […]
Community Brands, the provider of software and payment solutions announces the launch of a predictive analytics tool, Nimble AMS Predictions, to bring the power of AI (Artificial Intelligence) technology to the Nimble AMS platform through the power of Salesforce Einstein. Nimble AMS Predictions is hyper-targeted toward innovative trend-setting associations who want to leverage advanced tech […]
Supermarket Spinneys has opened the doors of its first sustainable concept store in Dubai’s Layan community, next to Sustainability City. As part of its corporate programme ‘Let’s Do Better Together’, the new branch aims to offer customers an easy, convenient way to enjoy a healthy lifestyle and to shop more sustainably. Dedicated to providing its […]
Kinesso, IPG’s marketing intelligence company, launched Kanvas, an update of the marketing and advertising Developer Community it launched last year. Kanvas allows users to address advertising and marketing technology challenges, including defining audiences, creating insights, and running and optimising campaigns. Kanvas now boasts nine APIs, with double-digit growth expected in 2022. Also Read: AI Plays […]
GoTab, a restaurant commerce technology, has unveiled a Reseller Partner Program, a partnership model built around enabling and supporting third-party reseller companies. This new program is designed to help pave the way for the restaurant industry’s digital transformation by providing clients with a platform that makes ordering easier, increases customer revenue, reduces costs and streamlines […]
