Dynata, a provider of first-party data platforms for insights, activation and measurement, has acquired Ameritest, a brand and advertising research consultancy, to help clients measure the effectiveness of their advertising messages. Financial terms of the deal were not disclosed. Adding Ameritest’s capabilities enables Dynata to improve its advertising from early-stage image and message development to […]
Conviva, the continuous measurement platform for streaming media, has collaborated with Experian, a global information services company, to provide streaming publishers and their ecosystem partners with the industry’s most advanced audience segmentation data. The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data, empowers publishers to easily provide advertisers with the most […]
Landor & Fitch, the global brand transformation company, has announced the appointment of Jane Bloomfield as Global Chief Marketing Officer. Bloomfield will be responsible for developing innovative new business, marketing and communication strategies across the Landor & Fitch group. She will act as a strategic lead for business development teams, with an overall focus to […]
WaffarX, the first-ever cashback shopping service in the Mena region, has completed a multi-million dollar financing round led by the Silicon Valley venture capital firm, Lobby Capital, marking the latter’s first investment in the Mena region. Lobby Capital is experienced in investing in successful cashback platforms, having been an early investor in the US firm […]
AppsFlyer is collaborating with Intel to build the AppsFlyer Privacy Cloud, allowing multiple entities to bring their data together. The partnership is based on their business logic, guidelines, and privacy requirements while leveraging a privacy-preserving tech stack, including aggregated advanced privacy (AAP), aggregated conversion modelling (ACM), data clean rooms, privacy preserving cryptographic solutions, predictive analytics, […]
True Influence, data-driven sales and marketing solutions provider, announced that it has partnered with The Trade Desk, a global advertising technology company, as a primary media buying platform for True Influence’s programmatic campaigns. “We know that targeting the right customer at the right time is crucial to success, so we develop our products to help […]
Lytics, a customer data platform (CDP) that improves marketing outcomes using first-party data, recently announced the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the introduction of fully supported connections to data […]
Meta has teamed up for the second year with regional creative agency, TBWA/RAAD to launch #LoveLocal consumer campaign on Facebook and Instagram during the holiday season. Aiming to amplify the voice of local small and medium-sized businesses (SMBs) in the MENA region and inspire people to rethink the significance of their individual action, #LoveLocal brings […]
Dal Global, a startup that seeks to make social impact intervention easily accessible and Works that specialises in no-code enterprise grade critical systems, have announced a strategic partnership to create a robust digital networking ecosystem that brings together social entrepreneurs, NGOs and the public & private sector. Under the terms of the agreement, Works will […]
Marriott Bonvoy, the travel program from the popular hotel chain, has worked with digital artists to make a set of NFTs. The digital artists in question are TXREK, JVY and Erick Nicolay. The art they made was intended to show “an interpretation of travel” and to illustrate how travel impacts the human spirit. The digital […]
