Stagwell announced that it has fully acquired Instrument, a digital brand and experience innovation company. Founded in Portland, Oregon, Instrument is one of Stagwell’s fastest growing agencies and employs over 400 people working on clients including Nike, Google, Salesforce and Epic Games. Stagwell’s predecessor company, MDC Partners, had acquired 51% of Instrument in 2018. “Instrument […]
Marin Software, a provider of digital marketing software for performance-driven advertisers and agencies, announced an integration with Amazon Ads’ demand-side platform (DSP). The integration will allow brands to easily manage, measure, and optimise their Amazon Advertising campaigns – from sponsored products, sponsored brands, and sponsored display to display, video, and audio ads – all within […]
Splash, an event marketing technology company that enables businesses to develop in-person, virtual, and hybrid event programs, has introduced a new product for more easily designing and executing events. With event strategies now featuring a mix of in-person, hybrid, and virtual components, event professionals need the ability to plan and execute all phases of an […]
Upwork, the world’s work marketplace, announced that Melissa Waters has joined the company as its Chief Marketing Officer. Waters is an accomplished and award-winning marketing executive with more than 15 years of experience building world-class brands, developing high-performing teams, and driving business impact. She joins Upwork from Meta, where she was global vice president of […]
Acronis, a cyber protection company, announced the appointment of Michael Callahan as its new Chief Marketing Officer. Callahan joins the team with extensive sales and marketing experience, serving in senior leadership roles at companies such as McAfee, HP, and Juniper, and most recently as the Senior Vice President of Global Marketing for Cofense. As Acronis’ […]
Kuwait-based eGrocery delivery startup Fiz has raised a $2.5 million pre-seed round. Co-founded by the team behind Bilbayt and Carriage, the rapid grocery delivery startup has raised the funds co-led by The Taken Seat and Relish Venture Partners, with participation from Kuwait based angel investors. Founded in the summer of 2021, Fiz will soon be […]
Merkle, a technology-enabled, data-driven customer experience management company unveils two new contactless shopping products. Scan & Know and UnboxIt are the world’s first app-free in-store and on-delivery contactless shopping experiences, available exclusively from Merkle. Scan & Know empowers shoppers to know more in store with its amplified assistance and product recognition technology. UnboxIt is a […]
Often, we catch ourselves humming an advertisement jingle or a trending audio clip on TikTok, all day, on repeat. So how important can audio be for user experience (UX)? Turns out, it is just as critical as visuals, if not more. TikTok recently launched an insights series that highlights the importance of audio due to […]
Prevedere, the fastest-growing intelligent forecasting software company delivering strategic insights based on economic trends, announced it has completed $25 million in financing. This announcement is on the heels of a record year of growth. Prevedere will use the new funds to accelerate the company’s fast-growing market adoption by enterprises looking to leverage the world’s data […]
Banque Saudi Fransi (BSF) and Mastercard have partnered to launch the region’s first customisable cashback credit card that provides cardholders with the opportunity to select the cashback features to complement their lifestyle and preferences. The new Mastercard Banque Saudi Fransi Lifestyle credit card will offer consumers eight cashback categories aimed at enhancing the cardholder’s lifestyle […]
