a minuteAAMP 3.0 represents the next stage in IAB Tech Lab's work to apply agentic capabilities to the proven standards that underpin digital advertising.
22 hours agoClicks and conversions may be easy to measure, but they do not always explain whether advertising created additional value or simply captured demand that already existed. According to Michael Shang, SVP of Technologies at StackAdapt, when outcome data enters the active media workflow, planning becomes more iterative.
23 hours agoThe integration brings Smartly’s creative and performance capabilities to LinkedIn at a time when B2B marketers are navigating increasingly complex buying journeys.
23 hours agoEvent Revenue Intelligence attributes revenue at the level of the individual lead and meeting rather than a program-wide average or a projected multiplier
23 hours agoAppsFlyer’s new AEO measurement covers 8 AI and 13 search engines, helping marketers compare organic and paid AI traffic across mobile, desktop, app and web.
2 days agoAs AI becomes a new customer-service touchpoint, brands must use automation to remove friction while keeping human support accessible when customers need it most.
2 days agoWith Vibe, advertisers can launch and manage streaming TV campaigns from Claude, ChatGPT, a terminal, or their own applications, all against the same account.
2 days agoThe new product by Marvin captures in-the-moment feedback inside products and websites and connects it with a company’s existing customer knowledge.
