News

Warmly releases the new Marketing Ops AI Agent that automatically builds a list of the highest-value accounts and contacts for marketing teams.

By introducing composability to mParticle's holistic CDP offering, data and engineering teams can maintain full governance, while marketers gain a no-code interface to build and activate audiences in their Snowflake environment.

By bringing these technologies together, Optimizely and Google Cloud are tackling two of marketers' biggest hurdles—fragmented customer data and the difficulty of personalising content at scale.

The initiative between OUTFRONT and AWS will enable the planning, purchasing, and measurement of static and digital OOH inventory end-to-end using natural language via intelligent agents.

Salesforce Marketing Cloud already orchestrates who to reach and when, and Jasper offers automated, governed content pipelines that flow into Marketing Cloud campaigns.

DV has also launched DV Campaign Automator to streamline campaign trafficking for brands and agencies using Audience ads–display, native, and video ads powered by Microsoft AI and trusted data.

New native connector eliminates IT bottlenecks, enabling marketers to import customer and product data into Bloomreach for personalised customer experiences.

To make AI visibility insights accessible to everyone, Adobe also introduced a free Chrome extension (“Is Your Webpage Citable?”) that is powered by LLM Optimizer.

The StackAdapt martech suite enables marketers to unify and personalise campaigns across paid and owned media channels using real-time behavioural triggers, advanced segmentation, and dynamic creative optimisation.

Pulsar’s AI agents can proactively anticipate needs or issues, execute routine tasks, detect anomalies within datasets, and trigger timely responses at scale, operating continuously 24/7.