News

With Novacap’s support, IAS will access new resources to achieve its strategic goals and strengthen its position as a global benchmark in digital media quality.

This integration brings speciality native formats to Yahoo DSP, providing advertisers with a smarter and faster way to scale across trusted publishers.

These additions expand the TapInsights suite to a total of 18 specialised Insights Agents, designed to deliver instant, actionable intelligence for marketers, agencies, brands, and media companies.

By combining Silverpush Mirrors’ AI-powered contextual intelligence with Adsquare’s location measurement, brands and agencies can directly attribute foot traffic from YouTube ad campaigns across the Americas, the UK, Europe, and Asia.

HCP Explorer is the first application being launched within Studio, PulsePoint's new platform that manages workspaces built to unify health advertising workflows for media effectiveness through faster, data-driven decision-making.

Novi's AI Shopping Optimizer verifies, optimises and distributes product data to expand both the volume and credibility of a brand's information.

Adobe and Medallia are deepening their collaboration, enabling companies to use Medallia’s customer insights within Adobe’s tools to understand audiences and deliver personalised experiences that drive results.

Jasper's MCP Server makes it simple to embed Jasper's marketing context and brand intelligence into every application with minimal lift using a standards-based protocol and enterprise-ready API.

This partnership between Hightouch and Narrative reflects a shift in adtech and martech from monolithic, single-vendor platforms to flexible, composable, cloud-native solutions where enterprises control their data and activation.

These new tools operate alongside Flamel.ai's core marketing hub—which includes BrandCheck AI, a digital asset manager, scheduling tools and a content calendar—to create a unified marketing experience for franchisors and franchisees.