a hour agoIntelligence Pro connects causal inference models with planning tools to help marketers prove business impact and make faster decisions from increasingly complex data.
a hour agoSequel Agents help marketing teams plan programs, create content, understand their audience and act on engagement, so the value of each webinar extends well past the live broadcast.
a hour agoSalesforce will acquire Cresta to integrate its voice AI agents and conversation intelligence into Service Cloud, connecting customer conversations with service outcomes.
a hour agoPublicis Groupe has completed its acquisition of LiveRamp, combining its data collaboration platform with Epsilon’s identity capabilities to build an AI growth engine for clients.
a hour agoAI call screening can block consenting customers. In a test of 188,000 consumers, agentic AI connected far more often than traditional dialling.
24 hours agoCustomers can now use verified ZoomInfo company, contact, intent, and Scoops data inside Snowflake CoWork, Cortex Agents, and their own warehouse pipelines.
24 hours agoUpon closing of the transaction, Perion will become a wholly-owned subsidiary of Affle and will continue to operate under the Perion brand.
24 hours agoBuilt with Google Cloud and Gemini for Business, NIQ and Google commit to transforming AI-driven product discovery, availability, and measurement.
24 hours agoREPLUG's Lorenzo Rossi on why app businesses may find their next major growth opportunity in repeat purchases, customer retention and the journeys they have already paid to create.
4 days agoThe index finds significant variation in AI-generated answers, highlighting the importance of authoritative sources and continuous measurement of brand visibility.
