less than a minute agoAgentic Commerce Measurement adds a new critical capability to NIQ’s growing AI portfolio: helping clients see and act on AI’s commercial influence in the marketplace.
less than a minute agoStationOne connects marketing’s critical operations into a single, open, collaborative platform designed for creative excellence and team-wide productivity.
less than a minute agoWith Operate inside Shift AI, a studio can define that experience by segment, down to the screen itself, and ship it instantly, instead of waiting on a review process.
24 hours agoAI Overviews are cutting clicks to top results. The next challenge is making websites as responsive as the search that brought visitors there.
24 hours agoOptimizely is also introducing Mark-Bench, an open-source benchmark built to evaluate AI performance for the marketing domain specifically.
24 hours agoAdaptive Advertising uses market and business intelligence to adapt strategy-level decisions across investment, audiences, channels, frequency and messaging.
24 hours agoBuilding on the foundation of CTS' VideoAI platform, these new applications deliver AI as practical, integrated solutions to real-world content production and management challenges.
24 hours agoIris can respond to reviews, trigger follow-ups, surface insights and move work into existing systems, while keeping users in control of how and where AI is applied.
2 days agoFive years ago, a customer looking for a service typed a query, which we could bid on and measure, says Service Club CMO Michiel Das. "Today, a meaningful share of that same intent goes to an AI assistant instead. There is no query to buy and no results page to rank on. There is an answer, and you are either in it or you are not."
