54 minutes agoUniversal Ads’ New Campaign Management category expands its Business Partners Program to make TV advertising a part of platforms brands already use.
56 minutes agoNew Content Compass 2.0, Brand Voice and enhanced analytics help communications teams turn AI visibility insights into optimised content and measure changes in brand visibility and perception.
57 minutes agoWith podcast advertising built into beehiiv, creators can manage podcast sponsorships and programmatic ads alongside their newsletter advertising, paid subscriptions, and digital products.
2 days agoWith the ZoomInfo connector, mutual customers can add company and contact data for prospecting, enrichment, and account research to the agent workflows they already run in Exa.
2 days agoThe Madhive-AdImpact partnership empowers local media sellers and buyers with a granular understanding of advertisers investing in their markets across linear and CTV.
2 days agoKevel’s total capital raised now exceeds $100 million, reflecting strong demand for its technology across the retail and commerce media industry.
2 days agoFreshworks CMO Kady Srinivasan on the 27-point gap between attribution models and real pipeline impact — and what AI success should actually measure.
5 days agoThe new report provides transparency into where ads are consumed across linear and streaming channels, revealing a gap between viewership and ad exposure
