39 minutes agoAI Overviews are cutting clicks to top results. The next challenge is making websites as responsive as the search that brought visitors there.
45 minutes agoOptimizely is also introducing Mark-Bench, an open-source benchmark built to evaluate AI performance for the marketing domain specifically.
46 minutes agoAdaptive Advertising uses market and business intelligence to adapt strategy-level decisions across investment, audiences, channels, frequency and messaging.
47 minutes agoBuilding on the foundation of CTS' VideoAI platform, these new applications deliver AI as practical, integrated solutions to real-world content production and management challenges.
48 minutes agoIris can respond to reviews, trigger follow-ups, surface insights and move work into existing systems, while keeping users in control of how and where AI is applied.
23 hours agoFive years ago, a customer looking for a service typed a query, which we could bid on and measure, says Service Club CMO Michiel Das. "Today, a meaningful share of that same intent goes to an AI assistant instead. There is no query to buy and no results page to rank on. There is an answer, and you are either in it or you are not."
24 hours agoNew conversational capabilities and MCP empower marketers to seamlessly manage, execute, and optimise cross-channel campaigns using natural language.
24 hours agoThe ads MCP server by Meta provides secure access to campaign data, and NIVO adds advertising expertise and workflow intelligence to transform those signals into meaningful action.
24 hours agoAzira One streamlines the entire process through a conversational AI interface that fetches data, performs advanced calculations, and generates contextual and visual outputs in seconds.
