less than a minute agoThe expanded partnership combines Claude’s reasoning with Salesforce’s data, workflows and governance to power trusted enterprise action directly in Claude.
less than a minute agoVirtual Teammates can take on defined responsibilities, retain organisational knowledge, and proactively complete work without repeated prompting.
less than a minute agoHearts United is built to help ambitious brands navigate a media environment where influence moves continuously across platforms, creators, communities, commerce, and AI.
less than a minute agoArchie proposes the criteria, runs the search and vetting itself, then hands back a checked shortlist of creators worth booking, each with the reasoning attached.
23 hours agoAs enterprises move beyond simply unifying customer data, the next challenge is making that context actionable across marketing, AI and commercial systems, says Mohamed Ali, RVP MENA at Zeotap.
23 hours agoThe integration will enable advertisers to use Gracenote’s content IDs, metadata, and standardised taxonomy in The Trade Desk to move beyond genre and set more precise curation and targeting criteria.
23 hours agoThe service combines Optivara’s AI industry-tuned market presence platform with Frost & Sullivan’s industry expertise, analyst insights, and subject-matter expert validation.
4 days agoThe latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.
4 days agoThe partnership enables Universal Ads to unify operational and revenue data across systems for optimal data aggregation, activation, and decision-making.
