4 hours agoUnlike traditional search metrics or AI search visibility metrics, CAI gives CMOs a single, board-ready score that quantifies their brand's authority in AI search and provides a clear roadmap to improve it.
4 hours agoWith this acquisition, for a total enterprise value of $2.2 billion, the Groupe furthers its investment in technology, data, and AI services to unlock new opportunities for the agentic era.
4 hours agoWith AI-generated overviews of audiences, templates, workflows, and more by MessageGears, marketers spend less time decoding complex campaign components and more time executing.
4 hours agoBy embedding measurement into campaign execution, illumin removes the delay between insight and action, enabling quicker decisions, more efficient use of media spend, and stronger campaign performance.
4 hours agoAlongside CaptivateIQ Agents, the company also announced CaptivateIQ MCP Server, which allows enterprise customers to securely connect CaptivateIQ's live compensation and planning data to any AI tool in their stack.
4 hours agoA new OAAA and Kochava study found that OOH advertising delivers stronger measurable outcomes than CTV and broadcast TV, driving higher in-person visits, digital engagement, and sustained consumer action.
3 days agoThe new integration capabilities transform ON24's first-party engagement data with LinkedIn audience targeting to help B2B marketers expand reach, improve conversion and accelerate revenue growth
3 days agoAs the creative AI layer in Claude for Small Business, Canva turns marketing briefs into fully editable, on-brand campaign assets owners can refine, publish, and scale, all from a single workflow.
3 days agoQuill scans third-party sites for outdated or incorrect citations to check for brand inconsistencies both on-site and on third-party sources that heavily influence AI search results.
