4 hours agoToday’s car buyer in the UK is increasingly self‑educated via specs, reviews and finance calculators before engaging a dealer. Autotrader’s Ian Plummer explains why high‑intent signals and horizontal discovery now matter more than raw lead volume.
5 hours agoPowered by Pathmatics, the integration provides advertisers with access to their existing Meta and TikTok creative assets directly within Google Ads.
5 hours agoCint’s expanded partnership with Samba helps advertisers measure brand lift across linear TV, streaming, and digital channels through a single measurement platform.
5 hours agoNew infrastructure is designed to connect brands and creators at scale, streamline affiliate campaigns and expand creator earning opportunities.
a day agoRival's approach combines conversational technology, consulting expertise and high-quality audiences to help organisations build customer knowledge.
a day agoAd Intel AI is a shift from traditional tools to intelligent, decision-driven platforms focusing on competitor strategy, spend, creative and market opportunities.
2 days agoAs shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.
