11 hours agoAs enterprises move beyond simply unifying customer data, the next challenge is making that context actionable across marketing, AI and commercial systems, says Mohamed Ali, RVP MENA at Zeotap.
12 hours agoThe integration will enable advertisers to use Gracenote’s content IDs, metadata, and standardised taxonomy in The Trade Desk to move beyond genre and set more precise curation and targeting criteria.
12 hours agoThe service combines Optivara’s AI industry-tuned market presence platform with Frost & Sullivan’s industry expertise, analyst insights, and subject-matter expert validation.
3 days agoThe latest report finds shopping app sessions up 15% globally, with North America and Singapore leading growth as paid acquisition takes a larger share of the media mix.
4 days agoThe partnership enables Universal Ads to unify operational and revenue data across systems for optimal data aggregation, activation, and decision-making.
4 days agoPipeline360 expanded its managed Ads360 solution with CTV, paid social, account-based advertising, and site signals, all managed end-to-end with no new platforms to learn.
4 days agoThe Optimove MCP lets marketers prompt Optimove from the AI tools they already use, while the platform handles execution and governance is fully preserved.
4 days agoCreator-First AEO puts creators at the centre of how brands win in AI search, turning trusted creator experiences, recommendations, and content into signals.
