Martech

The biggest strategic differentiators for successful, high-growth organisations are data and analytics. Whether it’s SMBs or MNCs, data is fast becoming their most prized asset. Afterall, harnessing the power of data makes organisations unstoppable. Though the capacity to utilise new marketing technology successfully and effectively depends on the technology itself, it also depends on the […]

Who would have thought one year ago that popular high-street stores would now be closing their doors for good? Or that some of the country’s biggest brands would decide to focus solely on eCommerce? Well, neither did we. But due to the coronavirus pandemic, that is precisely what happened for many businesses, particularly within the […]

Decoding SAP When we think of SAP, two things come to mind. First, the enterprise resource planning (ERP) software businesses use to manage their core functions. Second, the German software company that actually created the system. The SAP software helps enterprises manage their core processes efficiently by combining internal and external management systems and facilitating […]

To those marketers who do not give B2B gamification a fair chance It was 2011. Popular marketers Gabe Zichermann and Sebastian Detarding were having a public debate on Gamification.  Their argument was not about the importance or the future of gamification marketing. Instead, it was about the syntax of game design. While Gabe believed that […]

The world as we know is changing at a fast pace. The pandemic accelerated changes on many levels across industries. As people remained confined indoors, and all outdoor activities were severely restricted, online was the only way they could spend time with each other without flouting social distancing norms. The same applied to marketers too. […]

Want to do your influencer marketing right?  Here are some strategies to identify the best-fit influencer for your brand Influencer marketing is a good way to approach target demographics, increase audiences and strengthen loyalty among consumers. Businesses are adopting influencer marketing, with more substantial marketing budgets being allocated to strategies involving influencers.  According to a […]

In this exclusive interview Aswin Ravi, Director – MEA, WebEngage, talks about marketing automation and its core elements.  The ambit of marketing automation is constantly expanding. How can it power business growth? The traditional ways of customer engagement and retention are not effective in today’s hyper-connected world. The ‘spray and pray’ approach to engaging with […]

Arabic keyword research is critical SEO, content, and paid search strategy in the region. To create an active Arabic keyword list, brands need effective research to learn the local search habits and the difference between written and spoken Arabic. Mohammed was searching for a phone with a great camera and speaker quality. However, when he […]

In what may seem unfortunate, a website is no longer sufficient for a significant or successful digital presence. Essentially, a presence is non-existent without some consideration of search engine optimisation (SEO). But this too has become one of the basics of ‘going digital’ – a must, rather than a “nice to have”. This begs the […]

Vibe Martech Fest is renowned for having world-class speakers and thought leaders who use technology to power marketing. Here’s a look at some eminent personalities who are sharing their insights and knowledge on the market’s current state.  Alastair Sherriffs Alastair Sherriffs started working in 2007 as an account manager and has worked with various organisations […]