8 hours agoKnowing that an impression came from an airport, stadium, or conference centre gives adtech a new way to package and price inventory without relying on cookies.
11 hours agoThe integration with Microsoft connects order management, performance reporting, and electronic invoicing, reducing manual work from planning through reconciliation.
11 hours agoGrowthLoop and EVERSANA are extending AI decisioning to biopharma marketing, using continuous experimentation to improve healthcare professional engagement.
12 hours agoCriteo's global expansion into CTV advances its cross-channel strategy, helping advertisers connect with consumers from initial discovery through purchase and beyond.
12 hours agoThe announcement by Conductor marks an evolution in how brands compete for share in AI-generated responses, setting a new standard for enterprise AEO measurement and action.
a day agoThe integration brings Adelaide’s AU metric, which predicts a placement’s likelihood of capturing attention and driving outcomes, directly into Teads Ad Manager (TAM).
a day agoAs Media Mix Modelling dominates the post-cookie narrative, Fairing CEO Matthew Bahr argues that predictive AI and pixel tracking still miss the most critical measurement signal: the customer’s own account of the purchase journey.
2 days agoIntelligence Pro connects causal inference models with planning tools to help marketers prove business impact and make faster decisions from increasingly complex data.
2 days agoSequel Agents help marketing teams plan programs, create content, understand their audience and act on engagement, so the value of each webinar extends well past the live broadcast.
