5 hours agoKnowing that an impression came from an airport, stadium, or conference centre gives adtech a new way to package and price inventory without relying on cookies.
8 hours agoThe integration with Microsoft connects order management, performance reporting, and electronic invoicing, reducing manual work from planning through reconciliation.
8 hours agoGrowthLoop and EVERSANA are extending AI decisioning to biopharma marketing, using continuous experimentation to improve healthcare professional engagement.
9 hours agoCriteo's global expansion into CTV advances its cross-channel strategy, helping advertisers connect with consumers from initial discovery through purchase and beyond.
9 hours agoThe announcement by Conductor marks an evolution in how brands compete for share in AI-generated responses, setting a new standard for enterprise AEO measurement and action.
a day agoThe integration brings Adelaide’s AU metric, which predicts a placement’s likelihood of capturing attention and driving outcomes, directly into Teads Ad Manager (TAM).
a day agoAs Media Mix Modelling dominates the post-cookie narrative, Fairing CEO Matthew Bahr argues that predictive AI and pixel tracking still miss the most critical measurement signal: the customer’s own account of the purchase journey.
2 days agoIntelligence Pro connects causal inference models with planning tools to help marketers prove business impact and make faster decisions from increasingly complex data.
2 days agoSequel Agents help marketing teams plan programs, create content, understand their audience and act on engagement, so the value of each webinar extends well past the live broadcast.
