less than a minute agoThe joint Adobe x Merkle partnership will show how agentic AI, data, and design are reshaping shopping journeys and CX across the Middle East.
2 hours agoRather than leaving advertisers to guess where their ads are appearing, Similarweb’s AI Ads provides a direct look at what's winning placement.
24 hours agoSynthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.
a day agoNew MCP connection brings Xnurta data and intelligence into the AI assistants advertisers already use, with a roadmap from analysis to governed action.
a day agoCombined with OtterlyAI's AI search tracking, Agent Analytics turns two previously disconnected signals into one funnel, from crawled to cited.
a day agoThe new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.
a day agoWith Barometer's AI-powered contextual and risk-category classification, Basis gives advertisers granular ad placement control and measurement on brand-suitable podcasts.
