10 hours agoSynthetic data promises speed and scale, but "digital twins" and statistical personas are not the same thing — and confusing them can be costly.
12 hours agoNew MCP connection brings Xnurta data and intelligence into the AI assistants advertisers already use, with a roadmap from analysis to governed action.
13 hours agoCombined with OtterlyAI's AI search tracking, Agent Analytics turns two previously disconnected signals into one funnel, from crawled to cited.
13 hours agoThe new agent by InMobi helps media buyers discover inventory and assists in building deals and optimising campaigns through natural language.
13 hours agoEmail Assistant triages incoming mail, drafts replies, and suggests follow-ups using context from meetings, not just a single email thread.
13 hours agoWith Barometer's AI-powered contextual and risk-category classification, Basis gives advertisers granular ad placement control and measurement on brand-suitable podcasts.
3 days agoAs a part of the partnership, Tubi Media Group will also test Gracenote IDs in programmatic bid streams to improve contextually relevant advertising.
3 days agoEpochX connects registration, attendance, and engagement directly to Salesforce and HubSpot, giving marketers a clear view of the event-sourced pipeline.
